Technical Content Writer (B2B Marketing)

Qualix Solutions is a custom software development agency focused on delivering web, mobile, and AI-powered products primarily for clients in the US and Western markets. The company integrates advanced AI services into real business workflows and extensively leverages AI throughout its delivery process. Having built a strong reputation through referrals and successful project execution, Qualix Solutions is now prioritizing content as a strategic growth channel. The company seeks a skilled writer to lead this initiative by producing compelling, technically accurate content that attracts and converts B2B buyers. This includes creating service pages, case studies, blog articles, newsletters, and other marketing materials.

Key Responsibilities
Develop blog and funnel content aligned with service funnels and targeted keywords identified by the SEO consultant. Each piece should match search intent and provide genuine value rather than focusing on volume. Write and refine conversion-focused copy for service pages, campaign landing pages, and lead magnets, including headlines, value propositions, calls to action, and supporting sections. Collaborate with the product team to create industry, sub-vertical, and use-case pages that address specific buyer challenges and market segments. Produce persuasive case studies and client stories by interviewing internal teams and occasionally clients to support sales efforts. Manage client testimonial questionnaires and maintain an active presence on review platforms such as Clutch, G2, DesignRush, and Google. Own the end-to-end creation of recurring newsletters and support outbound campaigns with email copy as needed. Keep website copy current, sharp, and consistent with evolving services and positioning. Write original and repurposed social media posts, particularly for LinkedIn, ensuring content is leveraged across channels. Maintain a consistent brand voice across all content and edit or polish materials produced by others when necessary.

Required Qualifications
A strong technical foundation demonstrated by a computer science or software engineering background (degree, bootcamp, or hands-on experience) or proven experience writing accurately about software development topics. Comfortable discussing web/mobile architectures, APIs, databases, cloud platforms, and AI integrations at a level suitable for technical buyers. Deep understanding of the software services business, including project scoping, client concerns such as budgets, timelines, communication, and code quality, and factors that build development partner credibility. Excellent written English skills, focusing on clear, natural American English tailored to business readers; candidates will be evaluated through a writing test. A portfolio showcasing B2B writing such as blog posts, landing pages, case studies, or newsletters, preferably related to software development, IT services, or SaaS companies. Ability to interview engineers and translate technical project details into content that resonates with both business buyers and technical evaluators. Understanding of how content drives business results, including SEO fundamentals (search intent, funnel stages, on-page structure, internal linking) and conversion copywriting basics (headlines, benefits over features, CTAs). Proficiency with AI tools (e.g., Claude, ChatGPT) to enhance research and drafting while ensuring final content is substantive and polished beyond raw AI output. Strong self-management skills, capable of running a content calendar, meeting deadlines, and working independently without constant supervision.

Preferred Qualifications and Benefits
Prior hands-on experience in software delivery roles such as developer or QA engineer before transitioning to writing. Experience writing for software development agencies, IT services, or SaaS companies targeting US clients. Familiarity with SEO tools like Semrush or Ahrefs and analytics platforms such as Google Search Console and GA4. Basic knowledge of CMS platforms (e.g., WordPress) and email marketing tools. Experience with AI search optimization (AEO) and writing content tailored for AI-driven search and answer engines.

The position offers a salary range of Rs140,000 to Rs180,000 per month and requires candidates to work 100% in person. Applicants must provide a portfolio link featuring relevant software or IT industry articles; applications without portfolios will not be considered. The role requires a minimum of four years in technical content writing and three years in B2B content writing. This opportunity allows a skilled writer to shape the content strategy of a growing software development agency, combining technical expertise with strong writing skills to engage and convert key decision-makers in the US market.