Technical SEO Manager - React/Next.js (Remote, Full - Time) [HR210] (PK)

This opportunity is with a well-established and rapidly growing UK organisation known for its strong commitment to employee development and a supportive, progressive work environment. The company works closely with Smart Working, a specialist recruitment firm that places talented professionals in full-time, remote roles directly with UK businesses on a long-term basis. Successful candidates will be introduced to the client company and, if selected, will become an integral part of their team.

Key Responsibilities

- Develop and implement a comprehensive SEO strategy to drive organic growth.
- Own and manage technical SEO, proactively identifying and resolving issues that impact organic search visibility.
- Conduct thorough keyword research, search intent analysis, and competitor benchmarking.
- Enhance organic rankings, increase qualified organic traffic, and contribute to lead generation and revenue growth.
- Create and execute an SEO-driven content marketing strategy, identifying content gaps and opportunities for improvement.
- Manage Google Business Profile and local search visibility where applicable.
- Monitor SEO performance using tools such as Google Search Console, GA4, and other relevant KPIs.
- Ensure accurate configuration of analytics and tracking through GA4 and Google Tag Manager (GTM).
- Develop insightful reporting and dashboards focused on meaningful business outcomes.
- Utilize Claude and other AI tools extensively to automate repetitive SEO and marketing tasks, improving productivity.
- Oversee tracking, A/B testing, and email automation campaigns.
- Build and maintain WhatsApp and web agents to support marketing efforts.
- Drive YouTube content promotion as a key part of the role.
- Implement website changes directly in the codebase, working hands-on with React and Next.js without reliance on a separate development team.
- Create and update website pages, layouts, components, and content to support SEO and marketing goals.
- Apply technical SEO improvements within React and Next.js websites.
- Maintain and enhance existing websites, ensuring timely and accurate implementation of updates, including same-day publishing when necessary.

Required Qualifications

- Minimum of 5 years’ experience in content marketing and SEO content strategy.
- At least 5 years’ proven success in driving Google Search and organic ranking improvements.
- Extensive experience (5+ years) with Google Analytics/GA4 and Google Tag Manager (GTM).
- Strong background in keyword research and competitor analysis spanning 5+ years.
- Minimum 2 years hands-on experience with React and Next.js development.
- Senior-level experience with a total of 5+ years in relevant roles.
- Demonstrated experience in YouTube content promotion.
- Ability to work independently while collaborating effectively within a team.
- Strong capacity to balance strategic, big-picture thinking with meticulous attention to detail.
- Highly adaptable and flexible working style.
- Creative problem-solving mindset.
- Proven ability to thrive in a fast-paced, dynamic environment.

Preferred Qualifications and Additional Information

Experience in healthcare or Your Money Your Life (YMYL) sectors is considered a plus.

The recruitment process may involve the use of artificial intelligence (AI) tools to assist in reviewing applications, analyzing resumes, and assessing candidate responses. These tools support the recruitment team but do not replace human judgment. All final hiring decisions are made by human recruiters.

This role offers the chance to work remotely with a respected UK organisation that values innovation, professional growth, and a collaborative culture. Candidates who are passionate about combining SEO expertise with hands-on development skills in a fast-moving environment will find this position rewarding.