Tele Sales Representative

THE PENTAGON FOOD GROUP (TPFG) is a prominent wholesale food service supplier and distribution partner catering to restaurants, takeaways, cafés, caterers, retailers, and hospitality businesses across the UK and beyond. The company offers a wide range of fresh, chilled, frozen, ambient, packaging, and cleaning products, ensuring customers have reliable access to quality goods at competitive prices. TPFG leverages industry expertise, strategic sourcing, and efficient logistics to maintain consistent product availability and timely deliveries. With a strong customer-first approach, the company emphasizes exceptional service, dependable supply chains, and tailored solutions that foster efficient and sustainable business growth. TPFG is dedicated to building long-term partnerships that help food businesses thrive in a fast-moving industry.

The Tele Sales Representative role is a full-time, on-site position based in Rawalpindi. The successful candidate will be responsible for managing both outbound and inbound calls to existing and potential customers, promoting TPFG’s diverse product portfolio, and accurately processing orders within the system. This role requires building and maintaining strong customer relationships, understanding client needs, and recommending appropriate products and foodservice solutions. Daily activities include following up on leads, managing call records, coordinating with internal teams regarding pricing and product availability, and supporting timely order fulfillment. The representative will also play a key role in achieving sales targets, resolving customer inquiries, and providing valuable feedback to enhance service quality and sales processes.

Key Responsibilities
- Handle outbound and inbound customer calls to promote products and process orders efficiently.
- Build and maintain positive relationships with customers by understanding their needs and offering suitable solutions.
- Follow up on sales leads and maintain accurate records of customer interactions and orders.
- Coordinate with sales, operations, and logistics teams to ensure product availability and timely delivery.
- Contribute to meeting or exceeding sales targets through effective telesales techniques, including up-selling and cross-selling.
- Address and resolve customer queries professionally, ensuring high levels of customer satisfaction.
- Provide feedback to management to improve sales strategies and customer service processes.

Required Qualifications
- Strong communication and interpersonal skills, with the ability to build rapport over the phone and manage customer queries professionally.
- Proven sales and negotiation skills, including experience in telesales, up-selling, cross-selling, and consistently meeting sales targets.
- Basic computer proficiency, including familiarity with CRM or call management systems, order entry software, and MS Office applications such as Excel, Word, and Outlook.
- Customer service orientation with active listening, problem-solving abilities, and the capacity to handle objections or complaints calmly and effectively.
- Good organizational and time-management skills, with attention to detail in recording information, processing orders, and following up on leads.
- Ability to work on-site in Rawalpindi and collaborate closely with local sales, operations, and logistics teams.
- Minimum of a bachelor’s degree; qualifications in Business, Marketing, or related fields are preferred.
- Comfortable working in a fast-paced environment with adaptability to changing products, processes, and customer requirements.

Preferred Qualifications and Benefits
- Previous experience in telesales, call center roles, or sales within the food service, FMCG, or distribution sectors is advantageous.
- Exposure to a dynamic work environment that supports professional growth and development.
- Opportunity to be part of a reputable company committed to long-term partnerships and sustainable business growth.

This role offers a chance to contribute to a well-established food service supplier while developing sales expertise in a supportive and customer-focused environment.