Tele Sales Representative

THE PENTAGON FOOD GROUP (TPFG) is a prominent wholesale food service supplier and distribution partner catering to restaurants, takeaways, cafés, caterers, retailers, and hospitality businesses throughout the UK and beyond. The company provides an extensive range of fresh, chilled, frozen, ambient, packaging, and cleaning products, ensuring customers have reliable access to quality goods at competitive prices. TPFG leverages industry expertise, strategic sourcing, and efficient logistics to maintain consistent product availability and timely deliveries. With a strong customer-first approach, the company is dedicated to exceptional service, dependable supply chains, and tailored solutions that foster efficient and sustainable business growth. TPFG is committed to building long-term partnerships that help food businesses thrive in a dynamic market.

This full-time, on-site Tele Sales Representative position is based in Rawalpindi. The role involves managing both outbound and inbound calls to existing and potential customers, promoting TPFG’s diverse product portfolio, and accurately processing orders within the system. The representative will focus on building and maintaining strong customer relationships by understanding their needs and recommending appropriate products and foodservice solutions. Daily responsibilities include following up on leads, maintaining detailed call records, coordinating with internal teams regarding pricing and product availability, and supporting timely order fulfillment. Additionally, the role requires contributing to sales targets, resolving customer inquiries, and providing feedback to enhance service quality and sales processes.

Key Responsibilities

- Handle outbound and inbound calls to promote TPFG’s product range and process customer orders accurately.
- Build and maintain strong relationships with customers by understanding their requirements and offering suitable foodservice solutions.
- Follow up on sales leads and maintain detailed records of customer interactions.
- Coordinate with internal teams to confirm pricing, product availability, and order status.
- Support timely order fulfillment and ensure customer satisfaction.
- Contribute to achieving sales targets through effective telesales techniques, including up-selling and cross-selling.
- Resolve customer queries professionally and provide feedback to improve sales strategies and service delivery.
- Collaborate closely with local sales, operations, and logistics teams to ensure smooth business operations.

Required Qualifications

- Strong communication and interpersonal skills, with the ability to build rapport over the phone and handle customer queries professionally.
- Proven sales and negotiation skills, including experience in telesales, up-selling, cross-selling, and consistently meeting or exceeding sales targets.
- Basic computer proficiency, including familiarity with CRM or call management systems, order entry software, and Microsoft Office applications (Excel, Word, Outlook).
- Customer service orientation with active listening, problem-solving abilities, and the capacity to manage objections or complaints calmly and effectively.
- Good organizational and time-management skills, with keen attention to detail in recording information, processing orders, and following up on leads.
- Ability to work on-site in Rawalpindi and collaborate effectively with local teams.
- Minimum of a bachelor’s degree; qualifications in Business, Marketing, or related fields are preferred.
- Comfortable working in a fast-paced environment and adaptable to evolving products, processes, and customer requirements.

Preferred Qualifications and Benefits

Previous experience in telesales, call center environments, or sales within the food service, FMCG, or distribution sectors is considered an advantage. The role offers the opportunity to work within a reputable company known for its commitment to customer service and sustainable business growth. Candidates will gain valuable experience in a dynamic industry with a supportive team environment focused on professional development and long-term success.