Territory Sales Executive - Lahore

Founded in 1987, Hayat is a leading player in the fast-moving consumer goods (FMCG) sector, serving millions of consumers worldwide through a diverse portfolio of 16 strong brands. The company’s product range includes Molfix and Bebem Natural in baby care; Molped in feminine care; Joly, Evony, and Goodcare in personal healthcare; Bingo, Gleen, Test, and Has in home care; Papia, Familia, Teno, and Focus in tissue paper; and Sholk in pet care. As the fourth largest branded diaper manufacturer globally and the foremost tissue producer across the Middle East, Eastern Europe, and Africa, Hayat employs over 10,000 people. The company operates 21 production facilities across eight countries, including Turkiye, Egypt, Iran, Algeria, Russia, Nigeria, Pakistan, and Vietnam, and manages sales and distribution networks in Morocco, Bulgaria, Kenya, Thailand, and Malaysia. Its global operations are organized into three main regions—Eurasia & Americas, Middle East & Africa, and Asia Pacific—reaching over 100 countries and millions of households worldwide.

We are currently seeking a Territory Sales Executive to join our sales team in Lahore. This role focuses on driving sales growth within the General Trade channel by building strong relationships with distributors, wholesalers, and retailers. The successful candidate will ensure product availability, maximize market coverage, and execute sales strategies effectively to achieve sustainable business growth in a competitive FMCG environment.

Key Responsibilities
- Achieve monthly volume and distribution targets within the assigned territory.
- Ensure daily planned outlet coverage to maximize retail productivity.
- Maintain full product range availability of Hayat’s portfolio across all active outlets.
- Lead initiatives to expand market coverage in line with annual business objectives.
- Oversee the efficient utilization of promotional budgets by distributors and field teams.
- Build the capability of distributors and their sales teams through regular coaching and in-market training sessions.
- Conduct frequent market visits to monitor execution and provide actionable feedback to improve performance.
- Monitor competitor activities, pricing strategies, and market trends, sharing insights with management.
- Foster strong, long-term relationships with distributors, wholesalers, and trade partners to support sustainable growth.

Required Qualifications
- Bachelor’s or Master’s degree in Business, Marketing, or a related field.
- 3 to 6 years of relevant experience in FMCG sales and distribution.
- Proven experience in General Trade (GT) sales and working within distributor-led business models.
- Strong knowledge of the Lahore market and wholesale channels.
- Excellent analytical, communication, and stakeholder management skills.
- Proficiency in MS Office and familiarity with field sales technology platforms.
- Willingness to travel extensively within the assigned territory.
- Valid driving license.

Hayat offers the opportunity to work with a globally recognized FMCG leader, contributing to dynamic sales growth in a fast-paced environment. Candidates who thrive in relationship-driven roles and possess a strong market understanding are encouraged to apply.

For more information about the company and its brands, please visit the official website and social media channels.