Territory Sales Manager - HoReCa

METRO Pakistan (Pvt) Limited, part of the global METRO GROUP, operates 10 wholesale centers across major cities including Lahore, Karachi, Multan, Islamabad, and Faisalabad. Since opening its first cash & carry wholesale center in Pakistan in 2007, METRO has rapidly expanded its footprint. In 2012, METRO merged with Makro-Habib, combining resources to strengthen its market position and enhance value for customers and suppliers. METRO GROUP is a leading international self-service wholesale company with over 750 stores in 25 countries and a workforce exceeding 107,000 employees worldwide.

Key Responsibilities

- Achieve target buying rates and maintain average turnover in assigned territories.
- Meet established sales targets and complete scheduled customer visits.
- Activate and onboard new customers, focusing on HoReCa (Hotels, Restaurants, Cafés) and O&I (Offices & Institutions) segments.
- Maintain accurate and up-to-date customer records to support sales activities.
- Develop and implement tailored action plans for key customers to drive business growth.
- Conduct regular customer visits as per the planned schedule and submit detailed reports to the line manager.
- Organize and support customer panels to foster engagement and gather feedback.
- Provide timely customer feedback to Department Managers within the store and the Purchasing Division to ensure alignment and responsiveness.
- Monitor market trends and competitor activities, delivering comprehensive reports to the line manager.
- Analyze customer data prior to visits to identify opportunities and challenges.
- Set clear sales objectives and perform gap analysis against targets to track progress.
- Evaluate market share development for each customer and adjust strategies accordingly.
- Conduct thorough customer situation analyses and monitor budget performance to ensure profitability.
- Facilitate effective communication and information exchange with Department Managers and Floor Managers to optimize customer service and sales outcomes.

Required Qualifications

- Bachelor’s degree or an equivalent qualification.

This role offers the opportunity to be part of a dynamic and growing wholesale business within a globally recognized organization. Candidates who are proactive, customer-focused, and results-driven will find this position rewarding and challenging.