Territory Sales Manager - HoReCa

METRO Pakistan (Pvt) Limited, part of the global METRO GROUP, is a leading name in self-service wholesale with over 750 stores across 25 countries. Since opening its first cash & carry wholesale center in Pakistan in 2007, METRO has rapidly expanded to operate 10 centers in major cities including Lahore, Karachi, Multan, Islamabad, and Faisalabad. The strategic merger with Makro-Habib in 2012 strengthened the company’s market position, combining resources and financial capabilities to better serve customers and suppliers in a competitive environment.

Key Responsibilities

- Achieve target buying rates and maintain average turnover in line with company goals.
- Meet established sales targets and complete scheduled customer visits consistently.
- Activate and onboard new customers, focusing on HoReCa (Hotel, Restaurant, Catering) and O&I (Offices & Institutions) segments.
- Maintain accurate and up-to-date customer records to support sales activities.
- Develop and execute tailored action plans for each key customer to maximize business opportunities.
- Conduct regular customer visits according to planned schedules and submit detailed reports to the line manager.
- Organize and support customer panels to foster engagement and gather feedback.
- Provide timely customer feedback to Department Managers within the store and the Purchasing Division to ensure alignment and responsiveness.
- Monitor market trends and competitor activities, delivering insightful reports to the line manager.
- Analyze customer information prior to visits to tailor sales approaches effectively.
- Set clear sales objectives and perform gap analysis to identify areas for improvement against targets.
- Evaluate market share development for each customer to track growth and opportunities.
- Conduct comprehensive customer situation analyses and monitor budget performance to ensure financial targets are met.
- Facilitate information exchange with Department Managers and Floor Managers to maintain cohesive operations and customer service.

Required Qualifications

- Bachelor’s degree or an equivalent qualification is essential for this role.

This position offers the opportunity to join a dynamic and growing wholesale business that values strategic customer engagement and market insight. Candidates who are proactive, analytical, and customer-focused will thrive in this role, contributing to METRO Pakistan’s continued success and expansion.