TERRITORY SALES OFFICER (TSO)

Sorrel Foods (Pvt.) Ltd., a dynamic player in the food industry, is seeking motivated and results-driven Territory Sales Officers to join their team in Karachi. The successful candidates will be responsible for managing and expanding sales operations within their designated territories. This role demands a focus on achieving sales targets, enhancing market coverage, fostering strong distributor relationships, and ensuring the effective implementation of sales and trade marketing strategies. Candidates will play a key role in driving business growth and maintaining the company’s competitive edge in the market.

Key Responsibilities

- Develop and implement comprehensive territory sales plans aimed at meeting volume, value, and distribution goals.
- Drive both primary and secondary sales in alignment with company objectives to maximize revenue.
- Ensure optimal Route-to-Market (RTM) strategies and maintain thorough territory coverage.
- Lead, mentor, and develop the sales team to sustain consistent and high performance.
- Strengthen relationships with distributors and trade partners to ensure smooth business operations.
- Increase numeric distribution, weighted distribution, SKU productivity, and product visibility in the market.
- Monitor market trends, competitor activities, pricing strategies, and trade dynamics to inform sales tactics.
- Execute brand promotions and trade marketing initiatives effectively to boost product presence.
- Analyze sales data to identify growth opportunities and implement corrective measures when necessary.
- Maintain disciplined adherence to company policies, systems, and processes.
- Build and nurture strong relationships with key customers and business partners to support long-term growth.

Required Qualifications

- Bachelor’s degree in Business Administration, Marketing, or a related discipline.
- 3 to 5 years of relevant experience in FMCG sales, preferably within the food, spices, or related sectors.
- Solid understanding of primary and secondary sales processes, distribution management, and territory development.
- Proven track record of meeting or exceeding sales targets and expanding market reach.
- Excellent communication, negotiation, and relationship management skills.
- Strong analytical thinking, problem-solving capabilities, and leadership qualities.

Sorrel Foods offers an exciting opportunity to be part of a growing organization with a vibrant work culture. The position requires working on-site in Karachi, providing hands-on engagement with the market and customers.

Interested candidates who meet the above criteria are encouraged to apply through the company’s official website. Join Sorrel Foods and contribute to our continued success and expansion in the food industry.