TikTok Ads Specialist – US Market Full Time

We are seeking a skilled TikTok Ads Specialist to manage and scale paid advertising campaigns targeting college and university students across the United States. The ideal candidate will have a strong background in performance marketing, creative testing, conversion tracking, audience targeting, and campaign optimization. This role focuses on driving profitable customer acquisition for SolutionInn’s range of textbooks, books, and student-centered products and services.

Key Responsibilities

- Plan, launch, optimize, and scale TikTok advertising campaigns specifically for the US student market.
- Manage various campaign types including conversion, sales, prospecting, and retargeting efforts.
- Continuously optimize campaigns using key performance indicators such as CPA, ROAS, CTR, CPC, CPM, and conversion rates.
- Monitor campaign ROI and profitability, making data-driven adjustments to improve outcomes.
- Develop and implement structured creative testing strategies for video ads, hooks, offers, and calls-to-action.
- Identify top-performing creatives and scale successful campaigns while maintaining cost efficiency.
- Oversee audience targeting strategies, including retargeting, lookalike audiences, bidding, and budget allocation.
- Set up, troubleshoot, and maintain TikTok Pixel, Events API, and other conversion tracking tools.
- Analyze landing page and checkout funnel performance to detect and resolve conversion bottlenecks.
- Collaborate with designers and video editors to produce ad creatives optimized for performance.
- Align campaign planning with US academic seasonality, such as back-to-school periods and semester starts.
- Regularly monitor campaign performance and provide actionable recommendations to drive growth and profitability.

Required Qualifications

- Minimum of 2 years of hands-on experience managing TikTok Ads or paid social advertising campaigns.
- Proven track record in managing and scaling conversion-focused campaigns with measurable results.
- Experience handling significant advertising budgets within the US market.
- Strong analytical skills with the ability to troubleshoot and optimize campaigns effectively.
- Familiarity with targeting US audiences is preferred.
- Experience in eCommerce, EdTech, publishing, or student-focused businesses is a plus.

Preferred Qualifications and Benefits

- Proficiency with TikTok Ads Manager, TikTok Pixel, and Events API.
- Expertise in conversion tracking, attribution models, and audience segmentation including retargeting and lookalikes.
- Skilled in creative testing and optimization to improve ad performance.
- Ability to analyze CPA, ROAS, CTR, CPC, and CPM metrics to guide campaign decisions.
- Knowledge of landing page and funnel optimization techniques.
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Strong understanding of US consumer and student behavior patterns.

Benefits include opportunities for career growth, access to modern marketing and AI tools, and performance-based recognition and rewards.

Working Hours are Monday to Friday, from 10 AM to 7 PM.

We are committed to providing Equal Employment Opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, national origin, age, disability, or genetics. This policy applies to all employment practices including recruitment, hiring, placement, promotion, termination, compensation, and training.