TikTok Ads Specialist – US Market

We are seeking a skilled TikTok Ads Specialist to manage and scale paid advertising campaigns focused on college and university students across the United States. The ideal candidate will have a strong background in performance marketing, creative testing, conversion tracking, audience targeting, and campaign optimization. This role’s primary objective is to drive profitable customer acquisition for SolutionInn’s range of textbooks, books, and student-oriented products and services.

Key Responsibilities
- Plan, launch, optimize, and scale TikTok Ads campaigns targeting the US student market.
- Manage various campaign types including conversion, sales, prospecting, and retargeting efforts.
- Continuously optimize campaigns using key performance indicators such as CPA, ROAS, CTR, CPC, CPM, and conversion rates.
- Monitor campaign ROI and profitability, making data-driven adjustments to improve outcomes.
- Develop and execute structured creative testing strategies for video ads, hooks, offers, and calls-to-action (CTAs).
- Identify high-performing creatives and scale successful campaigns while maintaining control over CPA.
- Oversee audience targeting, retargeting, lookalike audiences, bidding strategies, and budget allocation.
- Set up and troubleshoot TikTok Pixel, Events API, and other conversion tracking mechanisms.
- Analyze landing page and checkout funnel performance to detect and resolve conversion bottlenecks.
- Collaborate with designers and video editors to create performance-driven ad creatives.
- Plan campaigns aligned with US academic seasonality, including back-to-school periods and semester starts.
- Monitor ongoing campaign performance and provide actionable recommendations to drive growth and profitability.

Required Qualifications
- Minimum of 2 years of hands-on experience managing TikTok Ads or paid social advertising campaigns.
- Proven track record of managing and scaling conversion-focused campaigns effectively.
- Experience handling significant advertising budgets in USD markets.
- Strong analytical skills with the ability to troubleshoot and optimize campaigns based on data insights.
- Prior experience targeting US audiences is highly preferred.
- Background in eCommerce, EdTech, books, or student-focused businesses is considered a plus.

Preferred Qualifications and Benefits
- Familiarity with TikTok Ads Manager, TikTok Pixel, and Events API.
- Expertise in conversion tracking, attribution, audience segmentation, and retargeting strategies.
- Proficiency in creative testing and optimization techniques.
- Ability to analyze and optimize landing pages and sales funnels.
- Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Strong understanding of US consumer and student behavior patterns.

Additional Benefits
- Opportunities for career growth within a dynamic marketing environment.
- Access to modern marketing technologies and AI-driven tools.
- Performance-based recognition and rewards to motivate and acknowledge success.

Working Hours
This position operates Monday through Friday, from 10 AM to 7 PM.

This role offers a unique opportunity to contribute to a student-focused brand by leveraging your expertise in TikTok advertising to drive measurable business results. If you have a passion for performance marketing and a deep understanding of the US student market, this position is an excellent fit.