TikTok Ads Specialist – US Market

We are seeking a skilled TikTok Ads Specialist to lead and expand paid advertising campaigns focused on college and university students across the United States. The ideal candidate will have a strong background in performance marketing, creative testing, conversion tracking, audience targeting, and campaign optimization. This role is crucial in driving profitable customer acquisition for SolutionInn’s range of textbooks, books, and student-centered products and services.

Key Responsibilities

- Plan, launch, optimize, and scale TikTok Ads campaigns targeting the US student market.
- Manage a variety of campaigns including conversion, sales, prospecting, and retargeting efforts.
- Continuously optimize campaigns by analyzing key metrics such as CPA, ROAS, CTR, CPC, CPM, and conversion rates.
- Monitor overall campaign ROI and profitability, making data-driven adjustments as needed.
- Develop and implement structured creative testing strategies for video ads, hooks, offers, and calls to action.
- Identify high-performing creatives and scale successful campaigns while maintaining control over CPA.
- Oversee audience targeting strategies including retargeting, lookalike audiences, bidding, and budget allocation.
- Set up and troubleshoot TikTok Pixel, Events API, and other conversion tracking tools to ensure accurate data collection.
- Analyze landing page and checkout funnel performance to detect and resolve conversion bottlenecks.
- Collaborate with designers and video editors to create ad creatives optimized for performance.
- Plan campaign timelines around US academic seasonality, such as back-to-school periods and semester starts.
- Regularly monitor campaign performance and provide actionable recommendations to enhance growth and profitability.

Required Qualifications

- Minimum of 2 years of hands-on experience managing TikTok Ads or other paid social advertising campaigns.
- Proven track record in managing and scaling conversion-focused campaigns effectively.
- Experience handling significant advertising budgets within USD markets.
- Strong analytical skills with the ability to troubleshoot campaign issues and optimize performance.
- Familiarity with targeting US audiences is highly preferred.
- Experience in eCommerce, EdTech, book publishing, or student-focused businesses is an advantage.

Preferred Qualifications and Benefits

- Proficiency with TikTok Ads Manager, TikTok Pixel, Events API, and conversion tracking systems.
- Expertise in audience targeting, retargeting, and creative testing methodologies.
- Ability to analyze and optimize landing pages and sales funnels.
- Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Deep understanding of US consumer and student behavior patterns.

Additional Benefits

- Opportunities for career growth within a dynamic and innovative environment.
- Access to modern marketing technologies and AI-driven tools to enhance campaign effectiveness.
- Performance-based recognition and rewards to motivate and acknowledge success.

Working Hours

This position follows a standard schedule from 10 AM to 7 PM, Monday through Friday.

This role offers an exciting opportunity to contribute to a growing company focused on student success by leveraging your expertise in TikTok advertising and digital marketing strategies.