Tiktok Shop Specialist / Growth Strategist (Private Label)

AMZ PPC GURU, a performance-focused eCommerce agency specializing in Amazon and TikTok Shop growth, is looking for a skilled TikTok Shop Specialist / Growth Strategist to join their Lahore-based team. This full-time, on-site role involves managing and scaling multiple private-label brands by driving growth strategies, overseeing daily shop operations, managing affiliate partnerships, and optimizing paid advertising campaigns. The ideal candidate will have at least two years of direct experience with TikTok Shop and be comfortable working Monday to Friday from 12:00 PM to 9:00 PM (Pakistan Time).

Key Responsibilities

Develop and execute tailored growth strategies for each brand to boost GMV, revenue, conversion rates, and advertising efficiency. Manage all facets of the TikTok Shop Seller Center, including product listings, pricing, promotions, order processing, and maintaining overall shop health. Identify and recruit affiliates and creators through targeted outreach, product seeding, commission planning, and ongoing performance monitoring.

Coordinate and plan shoppable videos, short-form content, and LIVE sessions by providing clear creative briefs that highlight product benefits and drive conversions. Set up, monitor, and optimize TikTok Shop advertising campaigns, conduct product and creative testing, and allocate budgets based on performance insights. Lead product launches, seasonal promotions, and platform-wide campaigns by leveraging competitor analysis, category trends, and market research.

Ensure compliance with TikTok Shop policies, promptly address any account violations, manage inventory levels, and resolve fulfillment challenges in collaboration with relevant teams. Prepare detailed weekly and monthly reports covering GMV, affiliate revenue, creator performance, conversion metrics, content effectiveness, and advertising ROI.

Required Qualifications

A minimum of two years’ proven experience managing TikTok Shop accounts, particularly for private-label brands, with a demonstrated history of driving sales and GMV growth. Proficiency in TikTok Shop Seller Center operations, including affiliate recruitment, creator management, product seeding, promotions, and overall marketplace management. Strong expertise in TikTok advertising, conversion-focused content creation, and performance data analysis.

Experience managing multiple TikTok Shop accounts or brands simultaneously is essential. Excellent written and verbal communication skills in English, along with strong organizational and problem-solving capabilities, are required. The ability to independently identify performance issues, prioritize tasks effectively, and implement growth initiatives is critical. Prior experience working with established brands or within an eCommerce agency environment is preferred.

Preferred Qualifications and Benefits

Familiarity with TikTok Ads Manager, Business Center, Creative Center, affiliate and creator management platforms, as well as proficiency in Google Sheets/Excel and project management tools, is highly desirable. Experience with research and analytics platforms such as FastMoss, Kalodata, EchoTik, or similar tools will be considered an advantage.

Candidates should have a proven track record of successfully growing private-label brands, building strong affiliate partnerships, and managing product launches. It is important to note that general social media posting experience alone does not meet the requirements for this role.

The position offers a competitive monthly salary starting from Rs43,000 and requires full-time, in-person attendance at the office located on Divine Broadway, New Airport Road, Lahore.