Trade Marketing Specialist

Hayat, established in 1987, is a leading player in the fast-moving consumer goods (FMCG) sector, serving millions of consumers worldwide with a diverse portfolio of 16 strong brands. These include Molfix and Bebem Natural in baby care, Molped in feminine care, Joly, Evony, and Goodcare in personal healthcare, Bingo, Gleen, Test, and Has in home care, Papia, Familia, Teno, and Focus in tissue paper, and Sholk in pet care. As the fourth largest branded diaper manufacturer globally and the top tissue producer across the Middle East, Eastern Europe, and Africa, Hayat employs over 10,000 people. The company operates 21 production facilities across eight countries, including Turkiye, Egypt, Iran, Algeria, Russia, Nigeria, Pakistan, and Vietnam, with sales and distribution presence in Morocco, Bulgaria, Kenya, Thailand, and Malaysia. Its global operations are organized into three main regions: Eurasia & Americas, Middle East & Africa, and Asia Pacific, reaching over 100 countries across five continents.

We are seeking a commercially driven and dynamic Trade Marketing Specialist to join our team at the Head Office in Lahore. This role is pivotal in translating brand strategies into impactful customer and trade marketing initiatives, enhancing in-store execution, and supporting category and business growth across multiple sales channels. The specialist will collaborate closely with Sales, Brand Marketing, Supply Chain, and Finance teams to develop and implement brand, trade, customer, and category programs aimed at strengthening Hayat’s market position.

Key Responsibilities
- Manage the trade marketing budget and establish relevant category trade marketing KPIs.
- Support the execution of Brand, Trade, and Customer 5P strategies across applicable channels.
- Translate brand marketing plans into actionable customer and trade marketing activities.
- Collaborate with Sales to analyze customer performance and recommend in-store actions to enhance category presence.
- Develop and implement retailer engagement programs tailored to different channels.
- Contribute to category marketing plans through detailed customer and category analysis and promotional strategy development.
- Support the rollout of category strategies and vision across customer segments.
- Lead and support promotional execution aligned with brand priorities and media plans.
- Drive shop branding, trade scheme implementation, sampling activities, and in-store visibility according to agreed plans.
- Support volume targets through effective trade execution and close coordination with Sales teams.
- Monitor market trends, competitor activities, and external factors to identify opportunities and optimize trade execution.
- Conduct regular market visits to assess execution standards and identify areas for improvement.
- Coordinate with Sales, Brand Marketing, Supply Chain, Finance, and external vendors to ensure timely and efficient execution.

Required Qualifications
- Bachelor’s degree in a relevant field such as BSc, BBA, or MBA.
- 4 to 6 years of relevant experience in Trade Marketing, Sales, Category Management, Customer Marketing, or a related commercial function, preferably within the FMCG sector.
- Strong knowledge of trade marketing principles, category management, promotional execution, retailer engagement, and customer development.
- Proven ability to analyze customer, category, and competitor data and translate insights into actionable plans.
- Excellent stakeholder management, communication, problem-solving, and cross-functional coordination skills.
- Proficiency in MS Office applications.
- Advanced English communication skills.
- Willingness to conduct market visits regularly.
- Valid driving license.

Hayat offers the opportunity to work within a global FMCG leader with a strong brand portfolio and extensive international presence, fostering professional growth in a dynamic and collaborative environment. For more information about the company and its brands, please visit the official website and social media channels.