User Acquisition

Highbit Games, a forward-thinking and innovative company in the gaming industry, is looking for a skilled User Acquisition Specialist to join our expanding team. In this role, you will be instrumental in developing and executing strategies to attract and retain users, ultimately boosting the visibility and success of our gaming titles. Your expertise will help shape impactful campaigns that drive growth and engagement across multiple platforms.

Key Responsibilities
- Plan, implement, and optimize user acquisition campaigns across diverse channels, including social media, influencer marketing, and paid advertising.
- Analyze key performance indicators (KPIs) to evaluate campaign effectiveness and guide data-driven decision-making.
- Manage advertising campaigns with responsibilities that include budget allocation, audience targeting, and creation of ad creatives.
- Conduct A/B testing to refine and enhance campaign performance continuously.
- Monitor, analyze, and report on campaign outcomes using analytics tools to ensure goals are met.
- Deliver regular and ad-hoc reports to management, providing actionable insights and strategic recommendations.
- Stay updated on industry trends, competitor activities, and emerging platforms to uncover new user acquisition opportunities.
- Perform market research to gain a deep understanding of user behavior and preferences.
- Collaborate closely with marketing, product, and analytics teams to ensure alignment between user acquisition efforts and overall business objectives.
- Work with creative teams to develop compelling marketing materials that resonate with target audiences.

Required Qualifications
- Bachelor’s degree in Marketing, Business, or a related discipline.
- Minimum of 2 years of hands-on experience in user acquisition specifically for mobile games, with a proven track record of acquiring and retaining users successfully.
- Strong analytical and quantitative skills, capable of interpreting complex data and identifying trends.
- Proficiency with analytics platforms such as Google Analytics, Facebook Ads Manager, and Mintegral.
- Excellent written and verbal communication skills, with the ability to clearly present data-driven insights and recommendations to various stakeholders.
- Ability to thrive in a fast-paced, collaborative team environment.

Employment Details
This is a full-time, in-person position based at our office. Candidates should be prepared to engage directly with cross-functional teams and contribute actively to the company’s growth initiatives.

Highbit Games offers a dynamic workplace where innovation and creativity are highly valued. If you have a passion for gaming and a strong background in user acquisition, this role presents an exciting opportunity to make a significant impact in a rapidly evolving industry.