User Acquisition (UA) Specialist (Gaming industry)

Dodgers Play is seeking a results-oriented User Acquisition (UA) Specialist to join their team in Lahore on a full-time, on-site basis. The ideal candidate will have practical experience managing paid user acquisition campaigns specifically for mobile games. This role requires a strong grasp of performance marketing principles, campaign optimization techniques, and creative testing to drive growth and maximize return on advertising spend.

Key Responsibilities

- Plan, launch, and manage user acquisition campaigns for mobile games across platforms such as Google Ads, Mintegral, and AppLovin.
- Continuously monitor and optimize campaigns to meet target Cost Per Install (CPI), Return on Ad Spend (ROAS), and other key performance indicators (KPIs).
- Conduct creative testing involving various ad creatives, videos, and campaign strategies to identify the most effective approaches.
- Analyze campaign performance data, user acquisition metrics, and retention statistics to uncover growth opportunities.
- Efficiently manage advertising budgets while scaling successful campaigns to maximize impact.
- Collaborate closely with creative teams, game developers, and analytics professionals to enhance overall campaign effectiveness.
- Prepare detailed performance reports and provide actionable insights and recommendations to stakeholders.

Required Qualifications

- Proven hands-on experience in user acquisition for mobile games is essential.
- Practical knowledge and experience working with Google Ads, Mintegral, and AppLovin platforms.
- Strong understanding of key metrics including CPI, ROAS, Click-Through Rate (CTR), Installs Per Mille (IPM), retention, and conversion rates.
- Demonstrated expertise in campaign optimization, budget management, and creative testing methodologies.
- Excellent analytical skills with the ability to interpret data and make informed, data-driven decisions.
- Willingness and ability to work on-site and collaborate effectively within a team environment.

Compensation and Work Location

The position offers a monthly salary ranging from Rs100,000 to Rs103,338.42. The role is based on-site at Dodgers Play’s office located on Mall Road, Lahore.

This opportunity is ideal for a motivated UA Specialist looking to contribute to the growth of mobile gaming products through strategic user acquisition and performance marketing.