User Acquisition (UA) Specialist

We are seeking a skilled User Acquisition (UA) Specialist with over three years of experience in mobile game user acquisition to join our team. This hybrid role requires working from our Mall Road office in Lahore with core hours from 6:00 PM to 10:00 PM. The ideal candidate will have hands-on experience managing and optimizing campaigns across platforms such as Google Ads, Mintegral, and AppLovin, with a strong focus on driving profitable growth through data-driven decisions and creative testing.

Key Responsibilities
- Plan, launch, and manage user acquisition campaigns specifically for mobile games.
- Oversee campaigns on Google Ads (AdWords), Mintegral, and AppLovin platforms.
- Monitor key performance indicators including CPI (Cost Per Install), ROAS (Return on Ad Spend), CTR (Click Through Rate), CVR (Conversion Rate), retention, and LTV (Lifetime Value).
- Continuously test and optimize ad creatives, target audiences, placements, and campaign structures to improve performance.
- Identify opportunities to scale high-performing campaigns while maintaining profitability.
- Analyze campaign data and provide regular, actionable reports and insights to stakeholders.
- Collaborate closely with the creative team to develop and test new ad concepts and creatives.
- Conduct detailed performance analysis to understand drivers of user acquisition and revenue growth.
- Manage advertising budgets efficiently to ensure optimal allocation of spend.
- Stay updated on the latest trends in mobile gaming user acquisition, platform updates, and industry best practices.

Required Qualifications
- Minimum of 3 years of direct experience in mobile game user acquisition.
- Proven track record managing campaigns on Google Ads, Mintegral, and AppLovin.
- Strong understanding of key UA metrics such as CPI, ROAS, LTV, retention, and user acquisition funnels.
- Experience in creative testing and campaign optimization to maximize results.
- Excellent analytical and problem-solving skills with the ability to interpret complex data.
- Competence in managing budgets and making data-driven decisions to improve campaign efficiency.
- Demonstrated ability to scale mobile game campaigns profitably.
- Strong communication skills and experience in reporting campaign performance.
- Ability to work independently and take full ownership of campaign outcomes.

Preferred Qualifications and Benefits
- Experience managing significant monthly user acquisition budgets.
- Background working with multiple mobile games or gaming studios.
- Familiarity with attribution and mobile measurement platforms (MMPs) such as AppsFlyer or Adjust.
- Expertise in A/B testing and performance creative optimization.

The role offers a competitive monthly salary ranging from PKR 150,000 to PKR 200,000. Candidates should be comfortable commuting to the Mall Road office for hybrid workdays and working the specified evening schedule. We are looking for a proactive individual who can not only execute campaigns but also analyze performance data, identify growth opportunities, and scale successful campaigns effectively within the mobile gaming sector.