User Acquisition (UA) Specialist

Navigator HR Consulting Solutions

Lahore , Pakistan

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Posted 4 days ago 11 views Report Job

We are seeking an experienced User Acquisition (UA) Specialist to join our team in a hybrid role based in Mall Road, Lahore. The position requires working hours from 6 PM to 10 PM and is ideal for candidates with over three years of hands-on experience in mobile game user acquisition. The successful candidate will be responsible for planning, launching, and managing UA campaigns across multiple platforms, with a strong focus on optimizing performance and scaling campaigns profitably.

Key Responsibilities

- Plan, launch, and manage user acquisition campaigns specifically for mobile games.
- Oversee campaigns on platforms such as Google Ads (AdWords), Mintegral, and AppLovin.
- Monitor key performance indicators including CPI (Cost Per Install), ROAS (Return on Ad Spend), CTR (Click-Through Rate), CVR (Conversion Rate), retention, and LTV (Lifetime Value).
- Test and optimize ad creatives, target audiences, placements, and campaign structures to improve results.
- Continuously optimize campaigns to reduce CPI and increase ROAS.
- Identify opportunities to scale high-performing campaigns while maintaining profitability.
- Analyze campaign performance regularly, providing detailed reports and actionable insights.
- Collaborate closely with the creative team to develop and test new ad concepts and creatives.
- Conduct in-depth performance analysis to understand drivers of user acquisition and revenue growth.
- Monitor advertising budgets to ensure efficient allocation of spend.
- Stay updated on the latest trends in mobile gaming UA, platform updates, and industry best practices.

Required Qualifications

- Proven hands-on experience in mobile game user acquisition is mandatory.
- Demonstrated success running campaigns on Google Ads, Mintegral, and AppLovin platforms.
- Strong understanding of user acquisition metrics such as CPI, ROAS, LTV, retention, and other KPIs.
- Experience in creative testing and campaign optimization techniques.
- Excellent analytical and problem-solving skills with the ability to interpret data and make data-driven decisions.
- Ability to manage budgets effectively and optimize spend for maximum ROI.
- Experience scaling mobile game campaigns profitably.
- Strong communication skills and ability to produce clear, insightful reports.
- Self-motivated with the ability to work independently and take full ownership of campaign performance.

Preferred Qualifications and Benefits

- Experience managing significant monthly user acquisition budgets.
- Background working with multiple mobile games or gaming studios.
- Familiarity with attribution and mobile measurement partner (MMP) platforms such as AppsFlyer or Adjust.
- Proficiency in A/B testing and performance creative optimization.

We are looking for a proactive UA Specialist who not only manages campaigns but also excels at analyzing performance data, identifying growth opportunities, testing aggressively, and scaling successful mobile game campaigns in a profitable manner.

Salary Range: 150,000 to 200,000 PKR per month.