User Acquisition (UA) Specialist

Navigator HR Consulting Solutions

Lahore , Pakistan

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We are seeking a skilled User Acquisition (UA) Specialist to join our team in a hybrid role based at Mall Road, Lahore. The position requires managing user acquisition campaigns primarily for mobile games during the evening hours from 6 PM to 10 PM. The ideal candidate will have over three years of hands-on experience in mobile game user acquisition, with a strong focus on driving growth through data-driven campaign management and optimization.

Key Responsibilities

- Plan, launch, and manage user acquisition campaigns specifically for mobile gaming titles.
- Oversee campaigns across platforms such as Google Ads (AdWords), Mintegral, and AppLovin.
- Monitor key performance indicators including Cost Per Install (CPI), Return on Ad Spend (ROAS), Click-Through Rate (CTR), Conversion Rate (CVR), retention, and Lifetime Value (LTV).
- Continuously test and optimize ad creatives, audience targeting, placements, and overall campaign structures to improve performance.
- Identify opportunities to scale high-performing campaigns while ensuring profitability is maintained.
- Analyze campaign data regularly and provide detailed reports along with actionable insights to stakeholders.
- Collaborate closely with the creative team to develop and test new ad concepts and creative assets.
- Conduct in-depth performance analysis to understand drivers of user acquisition and revenue growth.
- Monitor advertising budgets and ensure efficient allocation of spend to maximize ROI.
- Stay informed about the latest trends in mobile gaming user acquisition, platform updates, and industry best practices.

Required Qualifications

- Minimum of 3 years of direct experience in mobile game user acquisition.
- Proven track record managing campaigns on Google Ads, Mintegral, and AppLovin platforms.
- Strong understanding of key UA metrics such as CPI, ROAS, LTV, retention, and other user acquisition KPIs.
- Experience in creative testing and campaign optimization techniques.
- Excellent analytical and problem-solving skills with the ability to interpret complex data sets.
- Competence in managing advertising budgets and making data-driven decisions to maximize campaign efficiency.
- Demonstrated ability to scale mobile game campaigns profitably.
- Strong communication skills and ability to prepare clear, concise reports.
- Self-motivated with the ability to work independently and take full ownership of campaign performance.

Preferred Qualifications

- Experience managing substantial monthly user acquisition budgets.
- Background working with multiple mobile games or within gaming studios.
- Familiarity with attribution and mobile measurement partner (MMP) platforms such as AppsFlyer or Adjust.
- Proficiency in A/B testing methodologies and performance creative optimization.

We are looking for a proactive UA Specialist who not only executes campaigns but also dives deep into performance analysis, aggressively tests new strategies, and scales successful campaigns to drive profitable growth in the mobile gaming sector. If you are passionate about mobile gaming and user acquisition, and thrive in a fast-paced environment, this role offers an excellent opportunity to contribute meaningfully to our growth objectives.