User Acquisition (UA) Specialist

We are seeking an experienced User Acquisition (UA) Specialist to join our team in a hybrid role based in Mall Road, Lahore. The position requires working hours from 6 PM to 10 PM. The ideal candidate will have over three years of hands-on experience in managing user acquisition campaigns specifically for mobile games. This role involves planning, launching, and optimizing campaigns across multiple platforms to drive user growth and maximize return on ad spend.

Key Responsibilities
- Plan, launch, and manage user acquisition campaigns for mobile games across platforms including Google Ads (AdWords), Mintegral, and AppLovin.
- Monitor key performance indicators such as Cost Per Install (CPI), Return on Ad Spend (ROAS), Click-Through Rate (CTR), Conversion Rate (CVR), retention, and Lifetime Value (LTV).
- Continuously test and optimize ad creatives, target audiences, placements, and campaign structures to improve overall campaign performance.
- Identify opportunities to scale high-performing campaigns while maintaining profitability.
- Analyze campaign data to provide regular reports and actionable insights to stakeholders.
- Collaborate closely with the creative team to develop and test new ad concepts and creatives.
- Conduct in-depth performance analysis to understand drivers of user acquisition and revenue growth.
- Monitor and manage advertising budgets to ensure efficient spend allocation.
- Stay up to date with the latest trends in mobile gaming user acquisition, platform updates, and industry best practices.

Required Qualifications
- Proven hands-on experience in mobile game user acquisition is mandatory.
- Demonstrated success running campaigns on Google Ads, Mintegral, and AppLovin platforms.
- Strong understanding of user acquisition metrics including CPI, ROAS, LTV, retention, and related KPIs.
- Experience in creative testing and campaign optimization techniques.
- Excellent analytical and problem-solving skills with the ability to interpret complex data.
- Competence in managing budgets and making data-driven decisions to maximize campaign efficiency.
- Experience in scaling mobile game campaigns profitably.
- Strong communication skills with the ability to produce clear reports and insights.
- Self-motivated and capable of working independently with ownership of campaign outcomes.

Preferred Qualifications and Benefits
- Experience managing significant monthly user acquisition budgets.
- Background working with multiple mobile games or gaming studios.
- Familiarity with attribution and mobile measurement partner (MMP) platforms such as AppsFlyer or Adjust.
- Proficiency in A/B testing and performance creative optimization.

We are looking for a proactive individual who can not only execute campaigns but also analyze their performance critically, identify growth opportunities, test aggressively, and scale successful campaigns profitably within the mobile gaming sector.

Salary Range: PKR 150,000 to 200,000 per month.