Web Developer (Remote)

We are looking for an experienced Web Developer to manage and enhance our WordPress websites while leading the transition to a headless CMS. This role involves building high-performing digital experiences that convert visitors into paying customers. You will maintain and optimize existing sites and develop customer-facing applications such as sign-up flows, checkout processes, account management, and subscription services. Working closely with management and marketing teams, you will deliver technical solutions that directly impact website performance, customer acquisition, and retention. This is a hands-on position offering significant ownership and influence over our digital platforms.

Key Responsibilities

WordPress Development & Website Performance
- Build, maintain, and update WordPress websites using Elementor, custom themes, and reusable components.
- Ensure website security, stability, and performance, focusing on Core Web Vitals, uptime, and plugin management.
- Develop high-converting landing pages for marketing campaigns with accurate tracking and analytics.
- Identify and implement ongoing improvements to website functionality, speed, and user experience.

Headless CMS Development & Migration
- Evaluate and recommend suitable headless CMS platforms and modern frontend frameworks.
- Plan and lead the migration from WordPress to a headless CMS, including content modeling, URL mapping, redirects, and SEO preservation.
- Build reusable component libraries to enable marketing teams to launch and update pages efficiently.

D2C Application Development
- Develop and enhance customer-facing applications, including sign-up, checkout, account, and subscription management.
- Integrate payment platforms, Salesforce, and third-party APIs.
- Conduct A/B testing and optimize customer journeys to improve conversion rates and retention.

Analytics, Tracking & Collaboration
- Implement and maintain analytics and tracking using GA4, Google Tag Manager, Meta Pixel, and Conversions API.
- Collaborate with management and marketing to translate business requirements into functional technical solutions.
- Prepare clear technical documentation and ensure smooth handovers to agencies or other developers.
- Communicate technical decisions and trade-offs effectively to non-technical stakeholders.

Required Qualifications
- Excellent spoken and written English with the ability to communicate confidently with non-technical stakeholders.
- Proven experience working with direct-to-consumer (D2C) brands, either in-house or agency-side.
- Strong understanding of D2C customer journeys, subscriptions, conversion funnels, and customer acquisition.
- Experience developing customer-facing web applications involving accounts, payments, or subscription management.
- Minimum of 3 years hands-on WordPress development experience, including custom themes, Elementor, and plugin management.
- Practical experience with headless CMS platforms such as Contentful, Sanity, Strapi, Storyblok, or headless WordPress.
- Experience with modern frontend frameworks like Next.js, Nuxt, or Astro.
- Proficiency in HTML, CSS, JavaScript/TypeScript, and React.
- Solid understanding of website performance, responsive design, accessibility, and Core Web Vitals.
- Experience integrating third-party APIs and payment platforms.
- Ability to manage priorities independently, identify risks early, and take ownership from development through delivery.
- Strong problem-solving skills, attention to detail, and a proactive approach to continuous improvement.
- Ability to work on-site in Sydney.

Preferred Qualifications and Benefits
- Experience integrating Salesforce Marketing Cloud or Sales Cloud.
- Familiarity with Stripe, recurring billing, and subscription payment systems.
- Experience implementing GA4, Google Tag Manager, and server-side tracking.
- Knowledge of hosting and deployment platforms such as Vercel or Netlify, including CI/CD processes.
- Background in automotive, services, or subscription-based businesses is a plus.
- A portfolio demonstrating measurable improvements in website performance, conversion rates, or revenue.

Benefits
- Opportunity to take full ownership of the company’s websites and digital platforms.
- Lead the transition to a modern headless CMS architecture.
- Work directly with management and marketing on projects with measurable commercial impact.
- High level of autonomy in technical decision-making and project execution.
- Chance to develop and optimize customer-facing applications and subscription experiences.
- Hands-on involvement in both technical development and digital growth initiatives.
- Influence the company’s long-term technology strategy.