Web Developer (Remote)

We are looking for an experienced Web Developer to manage and enhance our WordPress websites while leading the transition to a headless CMS. This role involves building high-performing digital experiences that convert visitors into paying customers. You will maintain and optimize existing sites and develop customer-facing applications such as sign-up flows, checkout processes, account management, and subscription services. Working closely with management and marketing teams, you will deliver technical solutions that directly impact website performance, customer acquisition, conversion, and retention. This is a hands-on position with significant ownership and autonomy.

Key Responsibilities

- Build, maintain, and update WordPress websites using Elementor, custom themes, and reusable components.
- Ensure website security, stability, and performance, focusing on Core Web Vitals, uptime, and plugin management.
- Develop high-converting landing pages for marketing campaigns with accurate tracking and analytics.
- Identify and implement ongoing improvements to website functionality, speed, and user experience.
- Evaluate and recommend headless CMS platforms and modern frontend frameworks.
- Plan and lead the migration from WordPress to a headless CMS, including content modeling, URL mapping, redirects, and SEO preservation.
- Build reusable component libraries to enable marketing teams to efficiently launch and update pages.
- Develop and enhance customer-facing applications such as sign-up, checkout, account, and subscription management.
- Integrate payment platforms, Salesforce, and third-party APIs.
- Conduct A/B testing and optimize customer journeys to improve conversion rates and retention.
- Implement and maintain analytics and tracking using GA4, Google Tag Manager, Meta Pixel, and Conversions API.
- Collaborate closely with management and marketing to translate business requirements into functional technical solutions.
- Prepare clear technical documentation and ensure smooth handovers to agencies or other developers.
- Communicate technical decisions and trade-offs effectively to non-technical stakeholders.

Required Qualifications

- Excellent spoken and written English with the ability to communicate confidently with non-technical stakeholders.
- Proven experience working with direct-to-consumer (D2C) brands, either in-house or agency-side.
- Strong understanding of D2C customer journeys, subscriptions, conversion funnels, and customer acquisition.
- Experience developing customer-facing web applications involving accounts, payments, or subscription management.
- Minimum of 3 years hands-on WordPress development experience, including custom themes, Elementor, and plugin management.
- Practical experience with headless CMS platforms such as Contentful, Sanity, Strapi, Storyblok, or headless WordPress.
- Experience with modern frontend frameworks like Next.js, Nuxt, or Astro.
- Strong proficiency in HTML, CSS, JavaScript/TypeScript, and React.
- Solid understanding of website performance, responsive design, accessibility, and Core Web Vitals.
- Experience integrating third-party APIs and payment platforms.
- Ability to manage priorities independently, identify risks early, and take ownership of projects from development through delivery.
- Strong problem-solving skills, attention to detail, and a proactive approach to continuous improvement.
- Ability to work on-site in Sydney.

Preferred Qualifications and Benefits

- Experience integrating Salesforce Marketing Cloud or Sales Cloud.
- Familiarity with Stripe, recurring billing, and subscription payment systems.
- Experience implementing GA4, Google Tag Manager, and server-side tracking.
- Knowledge of hosting and deployment platforms such as Vercel, Netlify, including CI/CD pipelines.
- Previous experience working with automotive, services, or subscription-based businesses.
- A portfolio demonstrating measurable improvements in website performance, conversion rates, or revenue.

This role offers the opportunity to take full ownership of the company’s websites and digital platforms, lead the transition to a modern headless CMS architecture, and work directly with management and marketing on projects with measurable commercial impact. You will enjoy a high level of autonomy in technical decision-making and project execution, with hands-on involvement in both technical development and digital growth initiatives. This position also allows you to influence the company’s long-term technology strategy.