Web Manager

A certified US-based digital marketing agency is seeking a Web Manager to lead their web department with full ownership of strategy, delivery, and technical quality. This role requires hands-on leadership and mentorship of the web team, acting as the final quality assurance checkpoint before project launches. The ideal candidate will implement preventive measures to avoid technical issues and continuously improve workflows through automation and smarter processes. This position demands a balance of strategic oversight and detailed technical involvement, ensuring timely, high-quality delivery across multiple client projects.

Key Responsibilities

Leadership & Mentorship: Lead, coach, and develop the web team by setting clear goals, assigning tasks, providing constructive feedback, and enforcing adherence to standardized workflows, coding standards, and QA procedures. Foster team growth and adaptability to evolving industry trends and tools.

Task Ownership & Delivery: Manage end-to-end website projects including new builds, redesigns, and migrations. Own project timelines, scope management, and ensure on-time, high-quality delivery. Optimize workflows by automating repetitive tasks such as staging deployments, QA checklists, and reporting. Oversee sprint-based project execution including planning, backlog prioritization, asynchronous check-ins, and retrospectives.

Preventive Technical Risk Management: Enforce the use of staging environments for all changes before production deployment. Manage automated backups, uptime monitoring, SSL renewals, and security patch schedules. Maintain disciplined Git-based version control with clear rollback procedures. Conduct proactive technical, security, and performance audits to prevent client-facing issues. Lead incident response for site outages or critical bugs.

Quality Assurance: Serve as the final QA gatekeeper for all web deliverables, ensuring functionality, design accuracy, responsiveness, performance (including Core Web Vitals), and SEO best practices. Uphold a zero-defect standard before client delivery.

Service Delivery & Client Communication: Translate client requirements into structured project plans with clear milestones. Lead communication with clients and stakeholders regarding project status, challenges, and outcomes. Proactively resolve website-related issues to maintain client satisfaction.

CRO & Performance: Utilize heatmaps and conversion rate optimization (CRO) tools to analyze user behavior and improve UX/UI. Take ownership of the agency’s own website through regular audits and enhancements. Collaborate with the Paid Ads team to develop high-converting landing pages aligned with campaign objectives.

Reporting & Continuous Improvement: Track key performance indicators such as delivery timeliness, quality, site performance, and team productivity. Prepare and present reports with actionable insights from audits and CRO analysis. Stay updated on web development and industry trends, integrating innovations and AI tools to boost team efficiency.

Required Qualifications

- Bachelor’s degree in Computer Science, Web Development, or related field, or equivalent hands-on experience
- Minimum 7 years of website management and development experience, including at least 3 years in a US-based digital marketing agency
- Proven leadership experience managing web teams across multiple clients and projects
- Expertise in CMS platforms such as WordPress, Webflow, Shopify, or similar
- Strong understanding of UX/UI principles, responsive design, and landing page optimization
- Ability to lead both strategic delivery and hands-on technical QA
- Skilled in setting realistic timelines and ensuring accountability
- Excellent English communication skills for client and stakeholder interactions

Preferred Qualifications and Benefits

- Proficiency with frontend technologies (HTML, CSS, JavaScript, modern frameworks) and backend development (PHP, Laravel, MySQL, REST APIs)
- Experience with DevOps tools including Git, WPEngine, AWS, and hosting management
- Familiarity with performance monitoring tools (Lighthouse, GTmetrix) and SEO/CRO platforms (SEMrush, GA4, Hotjar)
- Agile/Scrum project management experience using tools like ClickUp, Trello, or Asana
- Night shift availability; position based onsite in Lahore
- Opportunity to work in a dynamic, growth-oriented environment with a focus on quality, innovation, and team development

Candidates who prioritize quality, take ownership of outcomes, and embrace both technical and leadership responsibilities are encouraged to apply. This role is not suitable for those who avoid difficult conversations, delegate all tasks without hands-on involvement, or compromise quality for deadlines.