Web Manager

A certified US-based digital marketing agency is seeking an experienced Web Manager to lead their web department end-to-end, overseeing strategy, delivery, and technical quality. This role requires a hands-on leader who will mentor the web team, ensure rigorous quality assurance before project launches, implement preventive measures against technical issues, and continuously optimize workflows through automation. The Web Manager will manage multiple client projects simultaneously, balancing strategic oversight with detailed technical involvement to deliver high-quality web solutions on time.

Key Responsibilities

Leadership and Mentorship: Lead, coach, and develop the web team by setting clear goals, assigning tasks, providing constructive feedback, and ensuring adherence to standardized workflows, coding standards, and QA processes. Foster a culture of continuous learning and adaptability to evolving industry trends and tools.

Task Ownership and Delivery: Manage the full lifecycle of website projects including new builds, redesigns, and migrations. Own project timelines, scope management, and delivery quality. Drive efficiency by automating repetitive tasks such as staging deployments, QA checklists, and reporting. Facilitate sprint-based project execution including planning, backlog prioritization, asynchronous check-ins, and retrospectives.

Preventive Technical Risk Management: Enforce the use of staging environments before production deployment. Oversee automated backups, uptime monitoring, SSL renewals, and security patch schedules. Maintain strict Git-based version control with rollback procedures. Conduct proactive technical, security, and performance audits to prevent client-facing issues. Lead incident response for site outages or critical bugs.

Quality Assurance: Serve as the final quality gate for all web team deliverables, ensuring functionality, design accuracy, responsiveness, performance (including Core Web Vitals), and SEO best practices meet a zero-defect standard before release.

Service Delivery and Client Communication: Translate client requirements into structured project plans with clear milestones. Lead communication with clients and stakeholders regarding project status, challenges, and outcomes. Proactively resolve website-related issues to maintain high client satisfaction.

Conversion Rate Optimization (CRO) and Performance: Utilize heatmaps and CRO tools to analyze user behavior and improve UX/UI. Take ownership of the company’s own website through regular audits and enhancements. Collaborate with the Paid Ads team to develop high-converting landing pages aligned with campaign objectives.

Reporting and Continuous Improvement: Track key performance indicators such as delivery timeliness, quality, site performance, and team productivity. Prepare and present reports with actionable insights. Stay updated on web development, CRO, and industry trends, incorporating innovations and AI tools to boost team efficiency.

Required Qualifications

- Bachelor’s degree in Computer Science, Web Development, or a related field, or equivalent hands-on experience.
- Minimum 7 years of website management and development experience, including at least 3 years in a US-based digital marketing agency.
- Proven leadership experience managing web teams across multiple clients and projects.
- Deep expertise with CMS platforms such as WordPress, Webflow, Shopify, or similar.
- Strong understanding of UX/UI principles, responsive design, and landing page optimization.
- Ability to balance strategic delivery with hands-on technical QA.
- Demonstrated skill in setting realistic timelines and holding teams accountable.
- Excellent English communication skills for client and stakeholder engagement.

Preferred Qualifications and Benefits

- Proactive, strategic thinker with a focus on risk prevention rather than reactive problem-solving.
- Mentorship-oriented with a passion for team growth.
- Commitment to delivering flawless quality; no compromises on standards.
- Efficiency-driven mindset with a preference for automation over manual repetition.
- Experience with a broad range of technical tools including HTML, CSS, JavaScript, PHP, MySQL, Git, AWS, SEO and CRO platforms, and Agile project management tools.
- On-site position based in Lahore with night shift timings.

This opportunity is ideal for a technically skilled leader who thrives in a dynamic agency environment and is committed to excellence in web management and client service delivery.