Website & Search Marketing Specialist

This full-time, on-site position based in Lahore, Pakistan, is ideal for a Website & Search Marketing Specialist with at least two years of relevant experience. The role focuses on managing website operations, optimizing search engine performance, and supporting digital marketing campaigns to drive lead generation. It offers a competitive monthly salary range of PKR 50,000 to 60,000 and is designed for candidates seeking a non-managerial role in a dynamic marketing environment.

Key Responsibilities
- Manage and maintain the company website to ensure optimal performance and user experience.
- Implement and monitor SEO strategies to improve organic search rankings and increase website traffic.
- Coordinate technical SEO activities, including site audits, troubleshooting, and collaboration with web developers.
- Analyze website and campaign data using analytics tools to generate actionable insights and regular performance reports.
- Support search marketing campaigns, including paid search initiatives, to enhance lead generation efforts.
- Collaborate with marketing and sales teams to align website content and search marketing strategies with business goals.

Required Qualifications
- Minimum of 2 years of experience in website management and search marketing.
- Strong understanding of SEO best practices, including on-page and technical SEO.
- Proficiency in web analytics tools such as Google Analytics and other reporting platforms.
- Ability to analyze data and prepare detailed reports to track campaign effectiveness.
- Experience supporting paid search campaigns and lead generation activities.
- Excellent communication skills and the ability to work effectively in a team environment.
- Fluency in English and familiarity with digital marketing trends.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with additional skills in content management systems, HTML/CSS basics, or experience with marketing automation tools would be well-positioned for success in this role. The position offers a stable work environment with a focus on professional growth within the digital marketing field.

This opportunity is well-suited for professionals looking to advance their expertise in website and search marketing within a hands-on, operational role.