YouTube Growth & Monetization Strategist - TJ / 1908428

Our client, Recruit AI, is seeking a YouTube Growth & Monetization Strategist based in Lahore. This role is pivotal in driving the success of video content by crafting and executing growth strategies tailored for both YouTube Shorts and long-form videos. The strategist will manage channel operations, optimize monetization through YouTube AdSense, and support digital marketing efforts aimed at converting social media audiences into active platform users. A strong grasp of video trends, audience engagement techniques, and data analysis is essential to deliver actionable insights that fuel business growth.

Key Responsibilities

- Launch and scale new YouTube channels with focused growth and monetization strategies.
- Drive improvements in channel metrics including subscribers, views, watch time, engagement, and revenue.
- Manage YouTube Studio, Analytics, and AdSense to ensure optimal monetization and compliance with platform policies.
- Optimize video titles, thumbnails, click-through rates (CTR), SEO, and audience retention to boost channel performance.
- Develop and implement content strategies for both Shorts and long-form videos to maximize viewer engagement and revenue.
- Analyze YouTube data to identify trending topics, viewer preferences, and opportunities for channel growth.
- Collaborate with content creators and editors to suggest video topics, formats, and publishing schedules aligned with growth goals.
- Oversee video publishing while ensuring adherence to SEO best practices, copyright rules, and monetization policies.
- Design strategies to convert social media followers and viewers into app users or customers.
- Monitor user acquisition, engagement, and retention metrics across digital platforms, adjusting strategies as needed.
- Support multi-channel marketing initiatives such as push notifications, email campaigns, and digital advertising to enhance audience interaction and conversions.
- Prepare and present comprehensive weekly and monthly reports on channel growth, performance, and monetization metrics to internal stakeholders.

Required Qualifications

- Proven experience managing and growing YouTube channels with a focus on both Shorts and long-form content.
- Strong knowledge of YouTube Studio, Analytics, and AdSense platforms.
- Expertise in SEO, copyright compliance, and monetization policies specific to YouTube.
- Ability to analyze data and generate insights that guide content and marketing strategies.
- Excellent collaboration skills to work effectively with content and marketing teams.
- Familiarity with digital marketing tools and techniques to support audience conversion and retention.
- Strong organizational skills to manage publishing schedules and reporting requirements.

Preferred Qualifications and Benefits

While specific benefits are not detailed, candidates with experience in multi-channel marketing campaigns and a track record of successfully converting social media audiences into active users will be highly valued. The role offers the opportunity to work in a dynamic environment focused on innovative video content growth and monetization strategies.

This position is ideal for a strategic thinker with a passion for video content and digital marketing, looking to make a significant impact on YouTube channel performance and revenue generation.