ZSM Bahawalpur

LIPTON Teas and Infusions, the world’s largest tea business, boasts a portfolio of over 30 renowned brands, including Lipton, PG Tips, TAZO, Brooke Bond, and the B-Corp certified Pukka and T2. Headquartered in the Netherlands and operating across more than 100 countries, the company is committed to pioneering innovative, premium, and sustainable teas and infusions that delight consumers daily. With a long-term vision, LIPTON invests in responsible growth practices that benefit farmers, consumers, retailers, partners, and the environment alike.

The Zone Sales Manager (ZSM) for Bahawalpur will oversee sales operations within the designated region, driving business growth and ensuring the brand’s strong market presence. This role involves developing and executing sales strategies, managing distributor and retailer relationships, monitoring market trends, and leading a sales team to meet company objectives. The ZSM will ensure product availability, enhance brand visibility, and optimize sales performance while maintaining compliance with company policies.

Key Responsibilities

Sales Strategy & Planning
- Develop and implement zonal sales strategies aligned with national business goals.
- Set clear sales targets for the zone and individual sales teams.
- Design and execute action plans to drive sales growth and increase market share.
- Lead the PQA (Performance, Quality, and Accountability) agenda to meet business KPIs.

Team Leadership & Development
- Conduct regular team meetings to assess performance and provide strategic guidance.
- Identify training needs and deliver coaching to enhance team skills and effectiveness.

Market Development
- Identify and capitalize on new market opportunities within the zone.
- Collaborate closely with the marketing team to implement promotional campaigns.
- Ensure optimal product placement and visibility at all retail points.

Distributor & Trade Management
- Build and maintain strong relationships with distributors and trade partners.
- Manage inventory levels to ensure consistent product availability and timely deliveries.
- Address and resolve trade-related issues to maintain smooth operational flow.

Sales Performance Monitoring
- Track and analyze daily, weekly, and monthly sales reports, taking corrective actions as necessary.
- Monitor competitor activities and adjust sales strategies accordingly.
- Conduct market visits to evaluate customer satisfaction and team performance.

Financial Accountability
- Achieve sales targets within the allocated budget.
- Manage trade spends and discounts efficiently to maximize profitability.

Compliance & Reporting
- Ensure adherence to company policies, procedures, and ethical standards.
- Provide regular sales progress reports, highlighting challenges and opportunities to senior management.

Customer Relationship Management
- Develop and nurture strong relationships with key retailers and customers in the zone.
- Address customer complaints promptly to maintain high satisfaction levels.

Required Qualifications
- Proven experience in sales management, preferably within the FMCG or tea industry.
- Strong leadership skills with the ability to motivate and develop a sales team.
- Excellent communication and negotiation abilities.
- Analytical mindset with the capability to interpret market data and adjust strategies accordingly.
- Ability to manage multiple stakeholders, including distributors, retailers, and internal teams.
- Proficiency in sales performance monitoring and reporting.

This role is critical in driving the growth of LIPTON’s tea brands in the Bahawalpur region, ensuring competitive positioning and sustained business success through effective sales leadership and market development.