Reputation Management is fast becoming a critical practice in ensuring that the right branding and message is reaching the masses, in an effort to shape and influence public opinion about a product, brand or organization. Syed Fakhar Shah discusses the use and need of this practice in Pakistan.
Looking to break new ground and set a trend the likes of which have not been seen yet in our nation, Sakina Mannan and Zeeshan Mirza have formed a distinct outfit of extreme sports enthusiasts operating in Dubai that partake in the electrifying sport of skydiving.
There are people who don't have a 9am-6pm. They have a 24/7 - from the time they open their eyes, to the time they put them to rest for a while. Meet one such high-on-work-life superhero, Amna Saleem, whose swiftness and flexibility are being utilized by the most firmly rooted lifestyle and fashion publication of our times - Women's Own.