A confident and creative individual with a passion to do more and be more. My desire for success made me graduate with a 3.95 CGPA and a gold medal. But I was never a book worm as I firmly believe in hands on experience. To enhance my skill set I participated in multiple extra curricular activities like event management, organization and hosting. I also took up on several internships to get real time experience. After Graduating, I started working at one of the fastest growing smartphones brand globally. So Far I have worked in multiple areas like social media marketing, digital marketing, PR, Influencer Management, Content Creation, Event Management, Public speaking and more.
Managing Monthly Content Calendar
Supervising YouTube Monetization
Social Media Account Management
Content Creation
Content Writing
Organizing PCB Awards 2021
- Social Media: Creating monthly Social Media Content Plans for all the social platforms. Integrating product information, flash sale, celebrity content and UGC campaigns.
- Digital Marketing: Supervising campaign spending plans for digital platforms. It includes Facebook marketing, SEM, YouTube ads and YouTube Mastheads. Adjusting plans to maximize efficiency.
-Community Management: Timely response to costumer queries in the comments and inbox section. Creating separate content to engage and grow the community.
-Campus Collaboration: Recruiting and managing campus ambassadors from various universities across Pakistan to build a stronger connection with the youth and student body.
- Agency Management: Worked with about 3-4 agencies from Pakistan and China for digital buying, social media management, PR activities, live video management and website handling.
- Influencer Engagement: Hosted Live sessions on official social media platforms with influencers
- Integrated Campaign Launch: Launched the number series of realme in Pakistan that went on to be the youth’s favorite. The realme 7 Series had 592% growth as compared to the realme 6 Series. The most recent realme 8 Series campaign garnered 3 million views and raked in 300 orders within two hours, as the campaign was planned and led by me.
- Product Launch: Organized the first-ever on campus launch by a technology company for the realme C3 at UCP, Lahore. The C series is the most selling series by realme in the budget segment, and the event was a trendsetter for the technology industry.
- Flagship Product Launch: Introduced the X Series by realme, which is a high-end flagship series. The realme XT was the world’s first-ever 64MP smartphone camera.
- Product Launch: With Narzo 30A, launched the budget gaming series for the first time in Pakistan. The campaign was a huge success with the entire stock selling out within five minutes on Daraz.pk.
- Strategic Media Alignment: Managed and hosted celebrity/influencer roundtable as a pre-heat tactic for realme 8 Series. Invited some of the biggest names in the industry like Kinza Hashmi, Azeem Sani, Bilal Munir (VideoWaliSarkar), Ducky Bhai and more.
- Virtual Event Management: As a response to Covid-19, moved all the launch events online. Managed design, execution, and post-production from start till end. The recent realme 8 launch event was the most watched launch event of realme so far with 200K views in just an hour.
- Keynote Development and Delivery Presented in-depth detail on stage about the products in 15 events so far in-front of media and audience. Developed the keynote and localized it according to the market.
- Content Creation: Supervised celebrity and influencer photoshoots in multiple cities for various campaigns. Worked with the biggest names in the industry like Imran Abbas, Wasim Akram, Ahsan Khan, Nimra Khan, Aiman Khan, and more
- Content Creation: Handled product videos, shoutouts, feature videos, teaser, fashion videos with multiple celebrities, models and influencers.
Planning on store activities
Designing new routes for mini cooper promotion
Handling the social media page
Organizing online competition
Visiting stores to monitor activities
Organising for free sampling activities in various offices
Key responsibilities
• Handling social media marketing of different events
• Posting content daily to keep the page active
• Replying to queries made by the followers
• Promoting the page through invites and Facebook ads
• Assisting in making and implementing on campus promotional strategies
• Leading a team of 8 students
Key responsibilities
• Ensuring daily voucher scanning to the company’s portal
• Dealing with customer’s queries
• Completing the account opening forms
• Updating company’s confidential forms on the portal
• Updating and uploading customer’s data