I am a Certified Digital Marketing Expert from the IT Ministry Of Pakistan. I have 4.5 Years+ of
experience in Local and International Marketing. I have worked with various reputable
companies as a full-time and freelancer as well—expertise in Programmatic Advertisement,
Setting up and managing Digital marketing campaigns (i.e. Google, Facebook, Twitter, Youtube,
Instagram) with High-end Reporting. Comfortable in managing Team.
DUTIES & RESPONSIBILITIES● Assist in planning and executing all digital marketing campaigns, including, SEO/SEM, email marketing, social media marketing, content marketingand Facebook & Google Ads● Assist in designing, building and maintaining social media presence across all digital channels● Manage and improve online content, considering SEO, Google Analytics, Google tag manager and Google console.● Identify trends and insights, and optimize performance based on the insights● Plan, execute and measure experiments and conversion tests.● Collaborate with internal teams to create landing pages and optimize user experience● Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints● Collaborate with agencies and other vendor partners● Build relationships with key employees among customers● Create plans to address clients’ business needs● Help sales team up-sell or cross-sell services and products● Ensure both the company and clients adhere to contract terms● Study competition to find new ways to retain customers● Collaborate with internal teams (e.g. sales, engineers, senior management) to address customers’ needs
My main responsibilities were:• Create, execute, and manage digital marketing programs and campaigns i.e Google AdWords, Social mediacampaigns,Email Marketing campaigns, Display Advertising, Mobile App Ads, Discovery Ads, etc.• Design and oversee all aspects of companies marketing department.• Manage the content that the business posts to social media• Identify research needs, execute research studies and projects and analyze research in order to identifyopportunities• Identify the latest trends, features & competitive activities affecting our industry.• Establish and estimate brand budget requirements• Define and manage the brand communication strategy using a variety of media• Prepare accurate reports on our marketing campaign’s overall performance.• Leading digital campaigns from the idea stage through to their execution and implementation• Maintain consistent brand messaging throughout all platforms• Create campaign digital strategies to target key customers• Use advanced metrics to measure the success of a marketing campaign• Keep up to date on the latest social media trends• Track and measure SEO and Google Analytics metrics and provide reports• Measure ROI and KPIs and prepare the budget• Manage SEO, And Digital Marketing team
My Main Responsibilities Were:• Plan and execute all SEO activities.• Carry out On-page & Off-page activities: On-page/Off-page analysis, strategies & execution.• Content Strategies & content requirement monitoring for SEO.• Responsible for optimization of the blog post.• Regular keyword ranking checking. Create SEO monthly reports.• Researching & making SEO proposals. Regular SEO audits and website sanity checks.• Keep up to date with the latest trends in SEO and informing the team on a weekly basis.• Monitoring SEO results for the clients and reporting to the assigned line manager.• Keep up to date on the latest SEO tactics.• Ability to handle multiple clients and deliver results (get them on the 1st page of Search Engines Google)• Work on tools to streamline the internal process for execution and deliver the best for the company.• Motivate and manage the team effectively towards SEO goals and company objectives
Building digital marketing roadmap• Manage all digital marketing channels (e.g., website, blogs, emails, and social media) to ensure brandconsistency• Leading SEO Team, Assign Tasks to all Team members.• Measure ROI and KPIs and prepare the budget.• Develop specific campaigns to create and maintain high levels of customer interaction.• Oversee social media accounts.• Manage and improve online content, SEO, social media, Google Search Console, and Google Analytics.• Motivating digital marketing team to achieve goals.• Monitor competition and provide ideas to stand out.• Staying up-to-date with digital technology developments
My Main Responsibilities Were:• Managing Social media Accounts i.e. FB, Instagram, LinkedIn, Pinterest, Twitter, etc• Creating social media automation for content publishing.• Managing team of graphics designers and content writers.• Managing Social media campaigns and measures ROIs