Portfolio: Zong 4G, Huawei, Nippon Paint & ZIC. - Huawei: Launched Huawei Y9a digitally - Creative, strategy & media buying. POC from the agency side, responsible for things Huawei. - Nippon Paint: Responsible for all things Nippon including daily content, video & photo shoots, Media buying & Content Strategy. - Zong 4G: Monthly Backend reporting & daily social media posts.
● Creative: Constructing content & strategy plans from scratch for pitches to existing clients.● Creating & implementing tailored marketing plans based on individual client requirements.● Client Servicing: POC for Huawei, Zic & Nippon Paints ● Media Buying: Overlooking and presenting media plans to clients in LHR.

● Lead Digital Media Buyer/Performance Marketer: (Cold to Warm lead conversion) using Facebook & Instagram ads for impressions & leads, Avid user of Split Tests, Nurturing warm leads with engaging content & closing leads on monthly events. Off season conversion: +30%, On Season conversion: +55 - 60%
● Content Creation: Initiated & Overlooked Content Production for Social Media Channels: Some headlines: - Interview Successful CSS Aspirants - Subject introduction videos
- Subject-specific tips & tricks videos. - 2 Value-added social media campaigns,
Impact: 3x organic reach & up to 45% improvement in engagement.
● Social Listening: Implemented Community Management, Relationship Management with Influencers i.e Forums, Facebook Groups, & Passed CSPs.

● Planning, designing, posting & scheduling content for all types of SMM & outdoor marketing activities.● Monitored trends and on-site activities for brand-related social topics of conversation & Launched Daily MCQ & Pair of words for outreach campaigns which bumped up engagement numbers by 60% average on digital properties.● Development & execution of social media strategies and plans which included Facebook and Instagram ads combined with Collaborative Campaigns which resulted in a 150 % increase in monthly seminar attendance. ● Achieved a cult following of 100,000 new likes in the year 2019 with Top Fans who are actively engaged with branded content. ● Creating, Designing and Leading outdoor marketing activities for outreaching new students like posters & pamphlets. ● Launched CSS Video Interview series where I scripted, shot, edited & distributed these videos on all Digital Properties. ● Overlooked & designed content and branding for the website.

● Executed top-performing Careem campaigns and stunts for customer engagement and retention in Lahore (Careem Rishta Aunite, Careem Bakra Ride, Careem Fitness week, Shaukat Khanam Hyde Collection). ● Executed Collaborative event campaigns which included: designing chaos setups, stalls, recruiting & training Brand Ambassadors, Finding and managing event vendors, using on-site activities to drive people to stalls (Wedding Expo, Digimark, PFDC, BNU Bestival, Coke Fest, Lahore Eat,). ● Executed customer and captain acquisition campaigns in Lahore for new Careem Bike & Go Mini. ● Created a data bank of 10,000 potential destinations in Lahore.

BrandActivations: Vendormanagement,B.AManagement,EventCoordination- Wedding Expo, Digimark, Coke Fest, Lahore Eat & more.
Execution Lead for Top Performing Marketing Stunts: Careem Rishta Auntie & Careem Bakra Ride.
Planning & overlooking customer & captain acquisition campaigns.