I am a proactive graduate with (Bachelor of Business Administration)from SZABIST Karachi. Throughout my academic career, I have been consistently praised as adaptable by my professors and peers. While working on academic and extracurricular projects, I have developed proven planning, creative thinking, and teamwork skills, which I hope to leverage into my professional career. Skilled in EventPhotography, Product Marketing, Event Management, Microsoft office, public relations and Social Media. Strong marketing concepts in trade, services, and management.
Worked on Digital Marketing channels for Consumer Healthcare Over-the-counter (OTC) brands: Enterogermina and Telfast.
Executed Digital Campaigns.
Effectively directed and proposed ATL+ BTL Campaigns.
strategy of No-spa, worked on a Menstrual Hygiene & DysmenorrheaAwareness campaign More than 30,000 girls were reached & the campaign was widely appreciated.
Launched a new item variation in the Consumer Healthcare portfolio.worked with the business group, 11 region administrators and the Trade group to guarantee smooth distribution, trade enactments and Retail marketing at outlets.
Built-up a brand plan for covering traditional, Digital and trade plan for the world\'s number 1 probiotic brand.
Developed content for collaterals of marketing and promotional material.
Developed basic concepts of HR at the HRD head office.
Generated ECIB and JD’s of multiple Candidates for protocols and SOP’s to be followed.
Lead the marketing for NOWPDP job fair for hiring disabled people.
Got to learn all the basic concepts of Islamic and branch banking.
Conducted research on products of internet banking and the ADC department on the upcoming methods of payments.
Got to learn some basic concepts of Shariah.
Gained experience in client and customer handling in-branch banking.