Marketing graduate from the UK with a passion to work in competitive and challenging environment to contribute and excel in the field of marketing and business management.
Areas of Interest
Marketing Communication, Advertising, E business, Branding and Product Development, Sales
Founded in 1947, Pakistani textile brand LALA is best known for its seasoned quality brands. LALA provides accessible summer, midsummer & winter fabric ranges through the year within Pakistan and overseas. As E Commerce Manager at LALA main role includes:
Manage All E-Commerce Operations of all E-channels which include own website (lala.com.pk), Daraz.Pk, Yayvo.com, Turbooz.com, Cheezmall.com, Fashioncentral.pk and Rewaj Bazar.
Communication with all vendors regarding the product development, orders management, inventory management and store layout.
Efficient Reconciliation with all vendors for timely payment and smooth cash flows
Market research and Sales review to understand the trends for future planning
Management of marketing budget and online spending.
Create and deploy digital marketing strategy to achieve the objectives. Channels include but not limited to SEO, SEM affiliate marketing & email marketing etc.
Overseeing of warehouse team to make sure Orders are processed on time.
Identify and communicate opportunities for optimization, profitability, growth and improvements.
Conflict management to provide better services with best possible way.
Generating and Managing marketing campaigns
Market research & Competitor analysis
Contents development
As an Assistant Manager PR main responsibilities included administrative and public relations support to the Director. To assist the director to develop and implement tactical plans to promote the brand name & the business and ensure that company's image is professionally reflected in all communications to the current and potential clients. I Developed and implemented marketing strategies to achieve the objectives. I have achieved and maintained more than 95% client success ratio due to strong belief on long term relationship with the clients.
Management of online business activities with day to day trading operations, developing and maintaining product lines over the internet, handling complaints, resolving conflicts and customers issues, managing cash flows and keeping a track of timely payment and refund of orders.