Developing and implementing Area Business Plan. Ensuring achievement of sales volume both primary and secondary by increasing market share. Developing relationship with Distributor and ensuring positive ROI. Developing and training DSR for effective market coverage, getting competitive insights for business growth.
 Develop and implement Area Business Plans in line with the business objectives of Region.
 Ensure achievement of shipment volumes, in market sales and other distribution related KSIs (Coverage, Hit rate and Call Frequency).
 Effective Implementation of Distribution Strategy and ensure required distribution infrastructure including human and mechanical resources, ware house and proper premises.
 Communicate compensations and rewards to Distributors and DSRs Target Incentives.
 Develop business acumen and interest of Distributor to fulfill required business needs.
 Update all relevant market data and information including retail dynamics, ECD and competitor intelligence to improve Company\'s understanding of trade to develop appropriate strategies and plans
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Team leading Responsible for all sales KPI\'s

 (Productivity targets, channel wise visibility, achievement of brand-wise growth, numeric targets and exploring untapped markets under distribution expansion plan)

 Ascertain effective and improved performances of distributor’s functions. Negotiate with distributor on aspects like in-market credit, market execution excellence, primary & secondary sales phasing, sales-force training, compensation & special incentives and keep them motivated by highlighting career opportunities.

Secondary targets

To identify outlets/chains as Key Accounts – within specific territory – from the universe of Groceries using set criteria; and implement appropriate trade marketing and distribution plans in those outlets through the most effective and efficient utilization of resources and by building excellent trade relationship; in order to achieve brand objectives including communication, image enhancement, share growth and positive disposition towards PTC brands.