خلاصہ

I am a resourceful Communications & Business Development Head with 15 + years of national and international experience developing marketing and communication strategies in multiple domains including Telecom, Not-for-profit, FMCG, Education and Government sector.



  • Communications Expert & Certified Project Manager with extensive experience in Marketing, Communications, Business Development, Collaboration, Planning and Implementation of varied activities and projects.

  • Possess Communication and Corporate Relation skills utilize in Advocacy and Fundraising while establishing linkages for common good and creating awareness about social issues through media and communication strategies.

  • Known for the capacity to anticipate trends and identify opportunities for raising funds, cultivating relation with donors and other stakeholders, reducing costs during periods of rapidly evolving business conditions.

  • Strong background in the development and delivery of high-impact proposals and presentations.  Proven track record of consistently meeting and exceeding company goals and objectives.

  • Upbeat, creative, resourceful individual recognized for meticulously planning and flawlessly executing event and marketing campaigns with up to multi-million budgets, from conceptualization to implementation.


My key skills include Strategic Planning & Analysis, Multi-Channel Marketing, Budget /P&L Management, Collaborative Leadership, Social Media Marketing, Public Relations, Corporate Social Responsibility, Business Development, Creative/Production, Market Research/Analysis, Corporate Communications, Content Writing & Review, Customer, Donor & Stakeholders Relations, Operations Management and Training & Teambuilding


My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such I would welcome a discussion regarding opportunities with your organization that fit my background.

پراجیکٹس

Investment Conference Dubai
GSM World Conference

تجربہ

کمپنی کا لوگو
Operations Management, Administrator-Health Care Programs
Sprott Shaw College
ستمبر ۲۰۲۱ - جون ۲۰۲۲ | Vancouver, Canada

Managing the HCA SME updates, changes & corrections to HCA/PN Curriculum, prepared documentation for Accreditation, Semi-Annual Evaluations of all 19 Campuses across British Columbia.

Steered efforts towards coordinating with the Provincial Ministry of Education for Students Grants, provided effective and highly resourceful training campuses staff on educational software G2, FAST & Examsoft.
Coordinated with all Publisher’s for E-textbooks availability, prepared Semi-Annual Reports for submission to the Regulatory Bodies also managed Operations in 20 Campuses across BC Province
Actively involved in all functions to ensure consistency in Marketing Communication across all mediums.

کمپنی کا لوگو
Administrator Admissions, Graduation & International Students Program
Capilano University
جولائی ۲۰۱۹ - جولائی ۲۰۲۱ | Vancouver, Canada

Liaised with the International Students for credit Transfers and with Faculty for Articulations of all International Students, offered Counselling Services and assisted dept. with processing curriculum/instructional/ departmental materials.

Considerable level of proficiency with MS Office as well as Baner/Famis Software for Academic Use
Evaluated students for Graduation and screened their requests as per University Policy & Procedures.
Exercised hands-on approach to coordinate, compile and provide relevant information to students/faculty.

کمپنی کا لوگو
Board Director/ Member
Vancouver Association for Survivors of Torture
ستمبر ۲۰۱۷ - اگست ۲۰۲۰ | Vancouver, Canada


Ensured Vast Image & Perception Building, Donations, and Grants, led the fundraising/Events, Social Media Strategies, as well as Marketing & Communication.

کمپنی کا لوگو
Grant Writer & Donor Relations Officer, Latincouver
Latin-America Vancouver Business & Cultural Association
اکتوبر ۲۰۱۷ - اگست ۲۰۱۸ | Vancouver, Canada

Proved instrumental in identifying and researching grants from foundations, government, and corporations using standard grant prospecting resources and creative methods to find additional information.

Built collaborative rapport between the grantors and Latincouver and highlight information which demonstrates potential match with Latincouver’s mission and programs
Served as a resource in all efforts to analyse alignment of grantor priorities and Latincouver programs & assess funding matches, also with program managers, tracked all grant activities to ensure targets are met
Produced and reviewed compelling and effective grant proposals, letters of inquiry, and other solicitation materials; effectively and creatively leveraged program components to secure funding
Developed and maintained annual grant calendar to track application, reporting, and stewardship timelines. Secured Grant from the City of Vancouver for Annual Events of Latincouver

کمپنی کا لوگو
Member Marketing, Social Media & Events Committee
Vancouver Chamber of Commerce and Industry
ستمبر ۲۰۱٦ - اکتوبر ۲۰۱۷ | Vancouver, Canada


Led the process of Brand Building and Promotion Content Management. Designed and devised Social Media Strategies, and managed Event Promotion, and Fundraising / Sponsorship.

کمپنی کا لوگو
Grant Writer & Marketing Research Officer
Disability Foundation of Canada
ستمبر ۲۰۱٦ - ستمبر ۲۰۱۷ | Vancouver, Canada

Researched numerous verticals to identify & research grants from foundations, government, and corporations using standard grant prospecting resources and creative methods to find additional information.

Performed duties as a strategic overlay to document connections between Grantors and the Foundation. Highlight information that demonstrated potential match with Foundation’s mission and programs.
Prepared compelling and effective grant proposals, letters of inquiry, and other solicitation materials; effectively and creatively leveraged program components to secure funding.
Analyzed alignment of grantor priorities and Foundation Programs & assess funding matches, also developed and maintained annual Grant calendar to track application, reporting, and stewardship timelines.

کمپنی کا لوگو
Client & Community Engagement Officer
Saskatoon Council of Aging SCOA, Provincial Govt
جنوری ۲۰۱۴ - اگست ۲۰۱۴ | Saskatoon, Canada

Led the media relations communication duties for the Council including monitoring and tracking media coverage, coordinating media events, developing media strategies for SCOA events, programs and initiatives.

Developed communications & marketing plans for individual programs, events and in initiatives.
Designed the annual development plans and strategies involved in accomplishing fundraising goals
Actively responded to all media requests and inquiries, prepared and distributed all public service announcements and advertisements to media about Council’s activities, services and programs
Coordinated and provided support to fundraising activities and events to the Council, also provided guidance to the Board on Communication & Corporate Strategies.

کمپنی کا لوگو
Fundraising & Marketing Research Officer
World Vision Canada
اکتوبر ۲۰۱۳ - جنوری ۲۰۱۴ | Saskatoon, Canada


Advocated the Objectives of World Vision Canada, Formulated Research Papers of different Communities all across the globe. Coordination with Head Office and Regional Teams
Managed World Vision Booth for Sponsorship Activities, identified Forums for Promotion of World Vision Objectives

کمپنی کا لوگو
Sr. Deputy Director Corporate Relations & Communications
Institute of Cost and Management Accountants, ICMAP
اگست ۲۰۱۱ - ستمبر ۲۰۱۳ | Lahore, Pakistan

Implemented organization vision by developing strategic framework, coordinating with Advertisement Agencies for designing of marketing material and with Media houses/TV Channels for interviews & publications.

Organized corporate events, workshops, press conferences and exhibitions, ensured Content development for website & newsletters, managed and built client HR data-base and conducted 500 plus technical seminars
Acted as a bridge between the Industry and ICMAP, supervised the HR Functions Recruitment and Selection, established Linkages with the public and Corporate sectors for business
Worked with Donor Agencies like ADB, USAID for Infrastructure Development, created business awareness and developed marketing and promotion strategies, also coordinated Member Affairs and Liaison with Branch Councils
Coordinated Internships and Placement of Students of ICMA in the corporate sector, implemented organization’s Media strategy through print and electronic mediums and guided board on PR, medial and corporate affairs.

کمپنی کا لوگو
Additional. Director Marketing & International Business Development
Punjab Board of Investment and Trade, PBIT
اگست ۲۰۰۹ - اکتوبر ۲۰۱۱ | Lahore, Pakistan

Supervised teams as the department unit head, 200 business conferences, road shows and seminars, also liaised with the partners and the stakeholders to promote trade worth $2 billion.

Interfaced between the Government and Clients, coordinated with the media groups in the Asia region for the business marketing. Developed and implemented Marketing Calendar with strategies by promoting products
Implemented strategies to attract Investment in the Region. Coordinated with the chamber of commerce, trade associations, business forums, for joint promotion of Trade and Investment,
Managed external communications by acting as company’s spokesperson, also guided the board on strategic investment opportunities. Developed corporate websites and promoted business opportunities on social websites
Planned, arranged and managed mega Investment Conferences, arranged an Investment Conference for the foreign Head of the States and provided professional support to public sector departments on Marketing Plans

کمپنی کا لوگو
Manager Marketing Communications & Brand
Warid Telecom (Pvt.) Ltd
اگست ۲۰۰۴ - اگست ۲۰۰۹ | Lahore, Pakistan

Lead role in the national marketing activities Managed 1000 events including Sports, Fashion Shows, Seminars and Sponsorships, also planned and executed nation-wide BTL (Below the Line) Activities.

Supervised department management and procurement activities, lead role on Corporate Social Responsibility CSR.
Supervised and liaised with the regional executives for product marketing and sales, business branding and its use for the media and various printing material, and marketing finance department.
Developed Consumer Intimacy Program – One to One Contact- Loyalty Programs and ensured coordination with the advertising agencies for brand marketing and promotion.

تعلیم

BCIT
سرٹیفیکیشن, ‎
Project Management Professional
نامکمل
2018
Ryerson University
سرٹیفیکیشن, ‎
نامکمل
2015
Lahore School of Economics
ماسٹرز, , MBA‎
2003

پیشہ ورانہ مہارتیں

ماہر Academic Research Skills
ماہر Account Marketing
ماہر Accounts Administration
ماہر Advance Planning
ماہر B2B
ماہر B2B Manager
ماہر Behavior Change Communication
ماہر Brand Development
ماہر Branding Skills
ماہر Business Development Skills
ماہر Business Development Process
ماہر C Level Communication Skills
ماہر Career Counseling
ماہر Certified Project Management
ماہر Collaborative Leadership
ماہر Communication and Presentation Skills
ماہر Communication Coordination
ماہر Conflict Management
ماہر Content Development
ماہر Cooordination Skills
ماہر Craft Command
ماہر CRM Analysis
ماہر Digital Marketing Analysis
ماہر Digital Marketing Management
ماہر Digital Media Management
متوسط eCommerce Knowledge
ماہر Email List Generation
ماہر Establishing Strategic Partnerships
ماہر Event Marketing Strategies
ماہر Export Management
ماہر Fashion Marketing
ماہر Financial Management
ماہر Formulate PR Strategies
ماہر G2P Portfolio
ماہر Handling Assignments
ماہر Legal Documents Management
ماہر Liaison & Coordination
ماہر Management Skills 
ماہر Market Research
ماہر Marketing Stratergies
ماہر Marketing Campaigns
ماہر Mass Communication Knowledge
ماہر Media
ماہر Media Outreach
ماہر Media Production
ماہر Merchandising
ماہر Monitoring and Evaluation
ماہر News Management
ماہر Newsletters
ماہر Operations Skillls