I am a resourceful Communications & Business Development Head with 15 + years of national and international experience developing marketing and communication strategies in multiple domains including Telecom, Not-for-profit, FMCG, Education and Government sector.
My key skills include Strategic Planning & Analysis, Multi-Channel Marketing, Budget /P&L Management, Collaborative Leadership, Social Media Marketing, Public Relations, Corporate Social Responsibility, Business Development, Creative/Production, Market Research/Analysis, Corporate Communications, Content Writing & Review, Customer, Donor & Stakeholders Relations, Operations Management and Training & Teambuilding
My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such I would welcome a discussion regarding opportunities with your organization that fit my background.
Managing the HCA SME updates, changes & corrections to HCA/PN Curriculum, prepared documentation for Accreditation, Semi-Annual Evaluations of all 19 Campuses across British Columbia.
Steered efforts towards coordinating with the Provincial Ministry of Education for Students Grants, provided effective and highly resourceful training campuses staff on educational software G2, FAST & Examsoft.
Coordinated with all Publisher’s for E-textbooks availability, prepared Semi-Annual Reports for submission to the Regulatory Bodies also managed Operations in 20 Campuses across BC Province
Actively involved in all functions to ensure consistency in Marketing Communication across all mediums.
Liaised with the International Students for credit Transfers and with Faculty for Articulations of all International Students, offered Counselling Services and assisted dept. with processing curriculum/instructional/ departmental materials.
Considerable level of proficiency with MS Office as well as Baner/Famis Software for Academic Use
Evaluated students for Graduation and screened their requests as per University Policy & Procedures.
Exercised hands-on approach to coordinate, compile and provide relevant information to students/faculty.
Ensured Vast Image & Perception Building, Donations, and Grants, led the fundraising/Events, Social Media Strategies, as well as Marketing & Communication.
Proved instrumental in identifying and researching grants from foundations, government, and corporations using standard grant prospecting resources and creative methods to find additional information.
Built collaborative rapport between the grantors and Latincouver and highlight information which demonstrates potential match with Latincouver’s mission and programs
Served as a resource in all efforts to analyse alignment of grantor priorities and Latincouver programs & assess funding matches, also with program managers, tracked all grant activities to ensure targets are met
Produced and reviewed compelling and effective grant proposals, letters of inquiry, and other solicitation materials; effectively and creatively leveraged program components to secure funding
Developed and maintained annual grant calendar to track application, reporting, and stewardship timelines. Secured Grant from the City of Vancouver for Annual Events of Latincouver
Led the process of Brand Building and Promotion Content Management. Designed and devised Social Media Strategies, and managed Event Promotion, and Fundraising / Sponsorship.
Researched numerous verticals to identify & research grants from foundations, government, and corporations using standard grant prospecting resources and creative methods to find additional information.
Performed duties as a strategic overlay to document connections between Grantors and the Foundation. Highlight information that demonstrated potential match with Foundation’s mission and programs.
Prepared compelling and effective grant proposals, letters of inquiry, and other solicitation materials; effectively and creatively leveraged program components to secure funding.
Analyzed alignment of grantor priorities and Foundation Programs & assess funding matches, also developed and maintained annual Grant calendar to track application, reporting, and stewardship timelines.
Led the media relations communication duties for the Council including monitoring and tracking media coverage, coordinating media events, developing media strategies for SCOA events, programs and initiatives.
Developed communications & marketing plans for individual programs, events and in initiatives.
Designed the annual development plans and strategies involved in accomplishing fundraising goals
Actively responded to all media requests and inquiries, prepared and distributed all public service announcements and advertisements to media about Council’s activities, services and programs
Coordinated and provided support to fundraising activities and events to the Council, also provided guidance to the Board on Communication & Corporate Strategies.
Advocated the Objectives of World Vision Canada, Formulated Research Papers of different Communities all across the globe. Coordination with Head Office and Regional Teams
Managed World Vision Booth for Sponsorship Activities, identified Forums for Promotion of World Vision Objectives
Implemented organization vision by developing strategic framework, coordinating with Advertisement Agencies for designing of marketing material and with Media houses/TV Channels for interviews & publications.
Organized corporate events, workshops, press conferences and exhibitions, ensured Content development for website & newsletters, managed and built client HR data-base and conducted 500 plus technical seminars
Acted as a bridge between the Industry and ICMAP, supervised the HR Functions Recruitment and Selection, established Linkages with the public and Corporate sectors for business
Worked with Donor Agencies like ADB, USAID for Infrastructure Development, created business awareness and developed marketing and promotion strategies, also coordinated Member Affairs and Liaison with Branch Councils
Coordinated Internships and Placement of Students of ICMA in the corporate sector, implemented organization’s Media strategy through print and electronic mediums and guided board on PR, medial and corporate affairs.
Supervised teams as the department unit head, 200 business conferences, road shows and seminars, also liaised with the partners and the stakeholders to promote trade worth $2 billion.
Interfaced between the Government and Clients, coordinated with the media groups in the Asia region for the business marketing. Developed and implemented Marketing Calendar with strategies by promoting products
Implemented strategies to attract Investment in the Region. Coordinated with the chamber of commerce, trade associations, business forums, for joint promotion of Trade and Investment,
Managed external communications by acting as company’s spokesperson, also guided the board on strategic investment opportunities. Developed corporate websites and promoted business opportunities on social websites
Planned, arranged and managed mega Investment Conferences, arranged an Investment Conference for the foreign Head of the States and provided professional support to public sector departments on Marketing Plans
Lead role in the national marketing activities Managed 1000 events including Sports, Fashion Shows, Seminars and Sponsorships, also planned and executed nation-wide BTL (Below the Line) Activities.
Supervised department management and procurement activities, lead role on Corporate Social Responsibility CSR.
Supervised and liaised with the regional executives for product marketing and sales, business branding and its use for the media and various printing material, and marketing finance department.
Developed Consumer Intimacy Program – One to One Contact- Loyalty Programs and ensured coordination with the advertising agencies for brand marketing and promotion.