خلاصہ

Marketing | Brand | Strategy | FinTech | Communications | Commercial | Kistpay, x Samsung, x TOR, x Bank Alfalah, x Brand Spectrum, x Monal. MBA Marketing. 


I bring in over 12 years of experience in corporate, entrepreneurship and consultancy, with 9+ of these being in Marketing. I've worked with leading organizations including Samsung Electronics, Kistpay, The Outsource Resource Pvt. Ltd., Bank Alfalah and The Monal Group from brand side and with the likes of OPPO, TCL, Descon and Nestle, among others, from agency side.

I have strong experience in both B2C and B2B landscapes in #marketing (#ATL, #BTL, #Digital, #Influencer), #commercial management and #communications.
Industries worked in:
#Electronics
#Smartphones
#FinTech
#Banking
#Agency
#FMCG
#B2B
#B2C
#Digital

Pakistan Digital Awards 2022 winner 🏆

تجربہ

کمپنی کا لوگو
Head of Commercial
Kistpay Pvt. Ltd.
جون ۲۰۲۲ - موجودہ | Islamabad, Pakistan

·         Responsible for overseeing the objectives and implementation of all commercial strategies
·         Leading B2B and Telecom Relations Team
·         Development & Implementation of Brand Identity & Strategy
Development & Implementation of Marketing & PR Strategies

کمپنی کا لوگو
Chief Commercial Officer
The Monal Restaurant Group
اگست ۲۰۲۱ - جنوری ۲۰۲۲ | Islamabad, Pakistan

The Outsource Resource (Pvt.) Ltd. is a dynamic Management Services Company. It provides Recruitment, Corporate Training, Marketing Consultation & Digital Marketing Services, Manpower Outsourcing, and Tax Consultation.
·         Provided Marketing Consultation to various established clients and start-ups
·         Ran Digital Marketing Campaigns for clients on Social Media and Search & Display Networks
·         Analysis of Digital, Social Media and Influencer Campaigns for clients
·         Planned, directed, and evaluated the Advertising Campaigns for clients from ideation stage to execution and feedback
·         Conducted Training Sessions as a Business & Life Coach to Corporations & SME’s
·         Provided clients with Overall Business Consultation and assisted them with Strategy Development and Implementation
·         Lead a team of HR Managers to deliver on key client’s requirements in Payroll Solutions, Assessments and Recruitment
·         Brought in multiple new clients via B2B marketing
·         Developed and implemented Strategy & SOPs for enabling more productive and efficient processes and results for Manpower Outsourcing Team

کمپنی کا لوگو
Account Director
Brand Spectrum
اپریل ۲۰۲۱ - اگست ۲۰۲۱ | Lahore, Pakistan

Brand Spectrum is a Leading Integrated Marketing Services Company, providing Brand Strategy Development, Creative & Design Services, Public Relations (PR), Influencer Marketing, Experimental Marketing and Content Creation
·         Lead a team of brand strategists, creative managers, content creators and copywriters
·         Client Servicing & Management for leading Brands in FMCG, Health, Retail & Electronics
·         Brand Strategy Development & Implementation
·         Analysis of Digital, Social Media and Influencer Campaigns for clients
·         Corporate PR, Influencer Marketing, Digital PR, Activations Campaign Planning & Management

کمپنی کا لوگو
Executive Director Marketing
The Outsource Resource (Pvt.) Ltd.
جولائی ۲۰۱۴ - اپریل ۲۰۲۱ | Lahore, Pakistan

The Outsource Resource (Pvt.) Ltd. is a dynamic Management Services Company. It provides Recruitment, Corporate Training, Marketing Consultation & Digital Marketing Services, Manpower Outsourcing, and Tax Consultation.
·         Provided Marketing Consultation to various established clients and start-ups
·         Ran Digital Marketing Campaigns for clients on Social Media and Search & Display Networks
·         Analysis of Digital, Social Media and Influencer Campaigns for clients
·         Planned, directed, and evaluated the Advertising Campaigns for clients from ideation stage to execution and feedback
·         Conducted Training Sessions as a Business & Life Coach to Corporations & SME’s
·         Provided clients with Overall Business Consultation and assisted them with Strategy Development and Implementation
·         Lead a team of HR Managers to deliver on key client’s requirements in Payroll Solutions, Assessments and Recruitment
·         Brought in multiple new clients via B2B marketing
·         Developed and implemented Strategy & SOPs for enabling more productive and efficient processes and results for Manpower Outsourcing Team

کمپنی کا لوگو
Product Manager - Mobile Phones / Handheld Devices
Samsung Electrionics
اگست ۲۰۱۲ - جون ۲۰۱۴ | Lahore, Pakistan

• Performed Product launch planning and Product Life Cycle Management
• Conducted Market Trend Analysis and Competition Projection
• Segment and Product Wise Marketing, Media Planning & Execution
• Lead Coordination with Advertising & Creative agencies and other vendors
• Launched Flagship Products (Galaxy S Series & Galaxy Note Series) in Premium Segment
• Increased market share in low tier segments occupied by local and Chinese brands
• Planned and Executed ATL, BTL and Digital Campaigns for Smartphones & Featurephones
• Lead Brand activation activities including their planning and execution
• Liaison with the Global Head Office, Suwon, South Korea, for Strategy Implementation

کمپنی کا لوگو
Business Unit Lead
The Outsource Resource (Pvt) Ltd.
اکتوبر ۲۰۰۹ - جولائی ۲۰۱۰ | Lahore, Pakistan

• Business Development to enhance customer base
• Worked with the Manager Operations in organizing, planning and implementing strategy
• Ensured schedules and objectives are met by the HR Managers via training & follow-up
• Management of operating costs, budget, and resources
• Communication with & provision of support to the Outsource Payroll Management team

کمپنی کا لوگو
Royal Banking Officer/Area Coordinator
Bank Alfalah Limited
ستمبر ۲۰۰۷ - ستمبر ۲۰۰۹ | Lahore, Pakistan

• Performed Area Coordination, Data Collection, Analysis & Business Development as Area Coordinator
• Process Flow Development, Product Development, Policy Drafting at Group Office Level
• Also: Management Trainee Officer (MTO) - Training & Development Center Dec 07 - May 08
• Also: Operations Officer at Model Town, Lahore Branch Sep 07 - Dec 07

تعلیم

Lahore University of Management Sciences (LUMS)
ماسٹرز, , Masters in Business Administration‎
MANAGEMENT & MARKETING
2012
Bond University
ماسٹرز, , Masters in Business Administration‎
Marketing
2011
Lahore School of Economics
بیچلرز, , Bachelors of Science(HONS.)‎
Economics
2007
Aitchison College
انٹرمیڈیٹ / اے لیول, , A Level‎
General Science
2004
Aitchison College
میٹرک / او لیول, , O-Level‎
O-Level
2002

پیشہ ورانہ مہارتیں

ماہر Account Marketing
ماہر Adaptive Leadership
ماہر Adobe Photoshop
ماہر Advertising
ماہر Advertising Campaign
ماہر Advertising Management
ماہر Advertising Sales
ماہر Agency Coordination
ماہر Agency Relationship Management
متوسط Agile Methodologies
ماہر Analytic Thinking
ماہر Analytical And Data Driven Thinking
ماہر Analytical Mind
ماہر Analytical Skills
ماہر Analytical Skils
ماہر Analytical Thinking
ماہر Analyze Problems
ماہر Article Writing
ماہر • Ability To Understand And Manage Profit And
ماہر B 2 C Marketing
ماہر B2B Marketing
ماہر B2B Marketing Strategy
ماہر B2C Marketing
ماہر Bio Surgery
ماہر Block Copolymers
ماہر Branch Support.
ماہر Brand Activation
ماہر Brand Advertising
ماہر Brand Awareness
ماہر Brand Consulting
ماہر Brand Development
ماہر Brand Management
ماہر Brand Reputation
ماہر Brand Revitalization
ماہر Brand Strategy
ماہر Branded Content Development
ماہر Branding
ماہر Business Coach
ماہر Business Communication
ماہر Business Decision Making
ماہر Business Development
ماہر Business Development Process
ماہر Business Development Strategies
ماہر Business Dnvelopment
ماہر Business Sales Strategy
ماہر C Level Leadership
ماہر Campaign Management
ماہر Campaigns Management
متوسط Channels of Distribution
ماہر Charismatic Leadership

زبانیں

متوسط پنجابی
ماہر اردو
ماہر انگریزی