• Plan and lead continuous market scoping initiatives and release of business proposals to targeted clients from Consumer Goods, Retail, Financial Services, Pharmaceuticals, Telecommunications, Social and Public sectors to ensure adequate supply of business prospects are in the pipeline
• Achieve revenue, profitability, quality, speed of delivery and productivity targets as assigned
• Lead the client servicing team with the primary responsibility of expanding our scope of influence with clients across a wider range of products and with greater depth of involvement
• Ensure client service standards are implemented and enhanced as client expectations continue to evolve and change in the market place and drive client satisfaction by providing insights and actionable recommendations during presentations and business reviews
• Responsible for creating value and leading a more strategic and engaging client partnership across multiple functions for Nielsen Pakistan’s North Business Unit
• Liaising closely with client’s marketing and sales team to articulate business challenges and opportunities and devise relevant research strategies
• Showcasing and implementing global best practices in the market research discipline from across different international business units within Pakistan
• Exploring new avenues for business growth by setting aggressive business development goals for North Region Quantitative team
• Utilize the Performance and Development Plan to communicate and assess performance objectives, competency lists and development plans for direct reports
• Establishing high performance and client satisfaction standards and motivating associates to achieve those standards

1. Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives, monitoring key competitors initiatives to formulate strategy for upcoming collections as well as pricing, positioning and segmentation.

2. Estimating, negotiating and agreeing budgets, forecasts and production and Go-to-market (GTM) timelines with all key stakeholders such as design, production, procurement and operations teams.

3. Leading a team of retail planning analysts, market researchers to identify ready-to-wear (RTW) luxury apparel market trends and build/refine a design-level plan based on current forecast, historic trend and retail strategies & opportunities

4. Provide leadership, insight and results for any meeting presenting or discussing the financial strategy, pre-season plan or forecast as indicated by the business calendar

5. Maintain excellent relationships and negotiate with external fabrics pre-treatment vendors and outsourcing partners such as Sapphire Textile Mills (for Elan Vital segment) to expedite the production process and resolve potential bottlenecks in the supply chain.

6. Ensure high levels of customer satisfaction through excellent service and experience.

7. Complete ownership of retail store administration, including retail expansion planning leading to launch of stores in other cities and drive compliance with company policies and procedures

8. Regular visits of the sales floor, interacting with sales staff and customers and identifying or resolving urgent issues

9. Organizing special promotions, displays and events catering to different occasions and festivals leading to increased store traffic and footfall

10. Engaging Visual and Product merchandising teams to maintain outstanding store condition and visual merchandising standards

11. Regular liaison with international fashion retail stores to promote the brand and gain customers in the foreign markets.

Product Development & Marketing Specialist – Value Added Services
• Implement business strategies to manage product lifecycle of a monthly portfolio of PKR 200 million
• Determine the feasibility of new products towards relevant market segments with optimal value proposition
• Review and enhance decision making related to pricing of products taking into account corporate strategy, internal costs, competition, regulation and market constraints
• Prepare and oversee implementation of business cases for new products and projects
• Perform customer segmentation to streamline campaigns towards high revenue generating segments
• Develop proper mechanism for revenue reporting to top management in management committee meetings
• Liaison with internal and external stakeholders, active follow up for prompt closure of customer queries