As an accomplished and successful sales professional with more than 13 years of experience driving top-performing sales teams to capture market share and realize substantial revenue increase.
My expertise lies in successfully developing and implementing effective sales strategies, directing go-to-market campaigns, business strategy and planning along with negotiating substantial regional and national contracts to accelerate business development and revenue growth. Throughout my career, I have excelled in team establishment, key account management with my strong organizational and time management ability.
Responsible for Key Accounts and Out-Of Home (OOH) channel including all accounts related to HoReCa, Leisure, Institutions, Travel and Military at regional level.
Optimize distributor's investment through effective replenishment of stocks in all major channels of B&I, HoReCa and HELT
Training and development of field staff in coaching and sales force effectiveness of over 90 people
Developed and implemented projects to improve distribution and operational KPIs.
Effectively planned and executed trade spends and promotions like Ramzan gift hampers campaign and Employee day sponsorship
Developed alternative sales channel such as HoReCa, Office & Industries and traders project in line with effective management & Distribution concepts, develop key health indicators and Sales & channel capability building guidelines.
Designed customized channels commission structures and monthly trade incentive schemes to support delivery of monthly and annual sale targets
Support trade marketing/visibility efforts to maximize visibility at customer touch points.
Trigger consumer convenience by developing footprint of company’s complete bandwidth of products.
Analyze the behaviour of customers, channel visibility, and make customers and channels more aware of products.
Responsible for channel presence in newly covered areas as well as areas where channel is weak and making sure that channel development / expansion is in line with segmentation and network expansion strategy
Developed plans to increase market share with customer accounts, working in close coordination with the category departments.
Ensure full integration of Customer Plans with Brand Innovation & Marketing activities.