Looking after operations of Modern Trade from Rahim Yar Khan & Bahawalpur Zones.* Effectively managing sales of Rahim Yar Khan, Sadqiabad, Khanpur & Bahawalpur.* Supervising team of DSF and MDR while rendering support in distributors stock management, distributors financial management, trade management and sales planning execution* Effectively managing ECO, LPO* Planning sales and distribution strategies while executing marketing tactics to achieve sales target

Challenge with overall responsibility for overseeing merchandising activities and creating reports, presentations, and through automated dashboards for different stakeholders. Render keen eye for details for Tiering, compliance, selection, perfect store expansion, incentives, mapping in systems, and maintenance. Recognize, analyze, and administer requirements, training and development of merchandisers̢۪ team to assure high degree of visibility, such as KPIs setting and monitoring mechanism. Analyze and present reports on competitor and brand activity to the management while working with visibility team and overseeing hiring, training, and turn over control procedures.
Key Accomplishments
Devised new initiatives in the market as well as induced new outlets in system in terms of validation and tagging of channel & tier classification
Achieved and surpassed predefined revenue and key KPI objectives by designing, overseeing, and implementing perfect store strategies and visibility enhancement initiatives at all trade channels in region
Ensured seamless execution of merchandising plans while coordinating with cross functional category planning, marketing, and sales teams.
Assured budget optimal utilization in trade and maximized ROI by overseeing 4 merchandising team leaders and over 40 team of merchandisers.

Delivered strategic direction, trainings, and guidelines to team members in overseeing technology, merchandising, and vendors with respect to making paper POSM, FSU’s, and other fixtures. Supervised tracking of regional trade marketing and competitive analysis details, including visibility drives and devised trade marketing plan to achieve desired results.
Key Accomplishments
Trained, educated, scheduled, and led cross-functional team of 3 supervisors and over 30 merchandisers and devised strategies to ensure visibility drives of Kitchen and Food division, including 9 categories.
Successfully rolled out trade launch of mayo and recipe campaigns while assuring availability, visibility, and stock management of products in retail stores.

Played an integral role in formulating and retaining interesting and innovative visual displays to acquire customer interest and promote sales. Designed and implemented various strategies, as well as evaluated sales trends and communicated financial results, forecasts, and action plans to management and cross-functional teams. Analyzed weekly sales to maximize sales and maintain optimal stock levels, while working well with merchandisers to coordinate buys for the season on monthly basis.
Key Accomplishments
Designed customer focus groups and surveys to better understand product and image quality.
Identified and determined complex customer issues by presenting exceptional customer service via close collaboration with the NFL region team.
Trained, scheduled, and led cross-functional team of over 10 merchandising employees as well as negotiated agreements to clarify misunderstood directions and resolve conflicts affecting performance.
Improved overall store appearance by devising consideration to product and display locations, completing seasonal windows, and organizing in-store displays to showcase available products.

Examined, created, retained, and offered all sales, services, returns, and inventory records to the management in a timely manner. Expertly utilized strong analytical and interpersonal skills to build and retain long term business relationships.
Key Accomplishments
Analyzed and processed product returns while exploring alternative merchandise to meet needs.
Built and trained cross-functional staff members in overseeing company processes, product knowledge, and customer service.

Actively contributed in conferences, trade shows, and other marketing events to facilitate marketing activities. Successfully installed, configured and tested equipment, hardware, and software programs as well as evaluated performance to achieve desired results.
Key Accomplishments
Promoted a consultative sales approach, starting with the identification of high value targets and closing with best demonstrated practices.
Directed forecasting process for leadership team, delivering pre-sales services and driving client success.
Provided full product demonstrations to build trust and maximize sale potential.

Integral role in prearranging and designing electrical conduits, duct banks, and raceway layouts.
Contacted outside vendors to steer health & safety inspections of parts in work areas while presenting first-rate technical assistance to project managers.

Efficiently supervised quality assurance program and configured email system to deliver a reliable internal and external communication.
Carried out various administrative functions, including filing paperwork, delivering mail, sorting mail, office cleaning and bookkeeping.
Conducted technical training demonstrations, diagnosed clients’ troubles, and promptly resolved all the issues related to technical access

Compiled Sales & budget reports, financial spreadsheets and organizational charts to support business operations and improve office organization.