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خلاصہ
A Self-driven, results-oriented with a positive outlook, a natural forward planner who critically assesses own performance. Mature, credible, and comfortable in dealing with senior large company executives. You will find me highly reliable, tolerant and determined. Have ability to see things from the other person's point of view and a good team-player. Well presented and professional. Sufficiently flexible to travel up to a few days a month within the Pakistan and any other country based on the company marketing and participations.
تجربہ
Trade Visibility Manager
Manage all Trade Marketing and Visibility enhancement activities for Zong in the region that provide effective support to S&D team towards achievement of monthly targets.
Plan and manage Regional TM budget\'s effective utilization.
Liaison with Regional Sales Teams and conducting Regional Level Marketing Campaigns.
Execution of merchandising plan- Segment based merchandising- Training and Development of Merchandisers to ensure high degree of visibility. KPIs setting and monitoring mechanism for the merchandisers in consultation with S&D teams. PJP formation, DVR tracking, Salary processing and monthly evaluation of the merchandisers.
Arrangement of budgets/POS and other support material for the smooth execution of the sales promotion activities, sign-off of all the agreed sales promotion plans with HQ after approval from RD (Product Paper).
Developing a mechanism of check and balance for the distribution of Giveaways/Incentives to end users and retailers-Owning responsibility for the execution of all regional programs designed to increase sales. Initiation of Purchase Requisition (PR) - Follow up with procurement until PO issuance- Proper receiving of items/job completion – Invoice processing with proper receiving’s from Winners
Arrangement of retailers training/awareness for new products/packages/ Promo launches through Merchandisers while coordinating with S&D team.
Audit of the Giveaways and POSM lying at S&D offices and other activities of Merchandisers and Vendors. Temporary merchandising material Quantity assessment and subsequent requisition to HQ.
Permanent on store/in store branding and BTL Drives as in shop fascia’s/available here signs/ Glass Branding OWV /counter vinyl branding. Out of home visibility through wall branding and identification/development of low cost and quality branding opportunities. Franchises & CSC Branding.
Ensure quality and timely execution of all trade marketing activities (VANS project, Wall chalking, Fascia & AHS
Regional Marketing Head
• Establish unconventional marketing activation tools to entice to get maximum output and generate desired feedback (admissions, activity, awareness, creating Life etc)
• Designing communications & strategy plans in order to increase brand recall
• Successfully Conducted Summer Musical fest in 2011 with JANG media partners
• Responsible ATL/BTL activities for BHMS in Multan.
• Responsible for Newsletter for organization
• Responsible for Civil artwork at School
• Managing the internal and external events for BHMS
