 Developing Brand Key & Brand plan for newly established brand.
 Helped develop and implement effective brand-building strategies.
 Researched markets and study the company’s brand  Presented and executed creative ideas for marketing
activities.
 Helped develop and optimize marketing campaigns
(product launching and promotion)
 Coordinate sales, product development and other teams.
 Track budgets with an eye towards maximizing gains
and reducing costs
 Analyzed industry, competition and market trends
 Prepared reports on brand performance and sales

Establish marketing plans to align with strategic initiatives in coordination with the Sales Team.
 Develops, recommends & implements the long-term strategic marketing plan for the organization.
 Oversees advertising & promotion activities including print, online, electronic media & direct mail.
 Establishes a compelling & consistent corporate image.

Achievements and responsibilities:
 After appearing on ARY Digital Network’s ‘Good Morning Pakistan’ TV show I was offered this role which I took.
 Integrated Q-mobile, Nokia and Lenovo on ‘Good Morning Pakistan’ (national TV breakfast show) and presented features of various products on national TV.
 Created and administered competition amongst the live TV audience on set and distributed prizes

 Dryperz is a sister company of Advance Telecom (see below) and I was promoted from Marketing Manager at Advance Telecom to Brand Manager of Dryperz.
 Launched Dryperz has high quality disposable baby diapers.
 Conducted numerous BTL activities in hypermarkets and
supermarkets.
 Designed digital advertisement for Dryperz for social media
perspectives.
 Arranged for sponsorships including on a TV gameshow called
‘Jheeto Pakistan’ (Win Win Pakistan)
 Appeared on ‘Good Morning Pakistan’ a TV breakfast show on
the ARY Digital Network to create awareness among mothers regarding our new product launch.
 Worked with Adcom creative team for the launch of Dryperz TVC.

Achievements and responsibilities:
 Established advance care tools for the maintenance of phones, tablets and accessories especially Nokia, SANDISK, Jabra, Kingston and Rivo products.
 Conducted BTL activities regarding Rivo, Huawei, Lenovo, Sony X phones and tablets.
 Established marketing techniques to advertise JABRA and SANDISK products.
 Worked with social media networks, SHEOPS for the BTL activities.
 ATL activities for Adcom Zenith Optimedia and worked on 360 advertisement campaign.

Achievements and responsibilities:
 Assisted in establishing ERP system
 Conducted recruitment process
 Assisted in Y-Tex general publication
 Maintained database system of the company