• Revise financial information and highlight business’s performance on a periodic basis to determine level of compliance with relevant statutes, rules, procedures, policies, and regulations.

• Efficiently supervise all business development operations of the organization and deliver first rate support and advice to direct and indirect sales and marketing teams to achieve targets and raise business.

• Establish and retain excellent working relations with key stakeholders and subject matter experts to ensure business solutions in accordance with the goals and priorities.

• Administer company\\\'s financial accounting, reporting systems, and month/year-end activities, including inter-company reconciliations and external/internal audit correspondence.
• Skillfully design and maintain stock control systems and plan future capacity requirements by producing regular reports and statistics on a daily, weekly, and monthly basis.
• Lead inventory planning and procurement activities for goods and services, including managing vendor performance, mitigating supply issues, effectively managing stock and replenishment activities.
• Effectively design and execute purchasing and contract management policies, and procedures, as well as explore market and delivery systems in order to evaluate present and future material availability.
• Formulate and retain data, condition records, and pricing procedures in the sales and distribution module, as well as generate quotations, sales order, and deliveries, post goods receipt, and billing in a timely manner.
• Formulate strategies & reaching out to the unexplored market segments/ customer groups for business expansion by organizing campaign and developing grass root sales network.
• Control staff in the areas of organizational structure, employment, compensation, employee database maintenance, payroll, benefits administration, employee relations/grievances, training, and development.

• Supervised 60 major cities, 95 distributions, and 35 team members across the designated territory with high tech distribution network covering all major retail channels, modern trade, key accounts, airlines, MAF Hypermarkets, Metro Pakistan (Pvt) Ltd and Horeca channels.
• Successfully developed and supervised new markets in Afghanistan and Central Asian states to strengthen our sales operations.
• Sustained high level of professionalism, integrity, customer satisfaction and sales growth by utilizing a diversity of marketing methods; address needs and requests, adhered to customer service standards and protocols.
• Ensured professional and courteous communications, demeanor and interactions with customers while continuously seeking ways to add value, improve customer relationships and loyalty.
• Delivered best practices to improve operational performance; facilitate service initiatives and remain committed to the core values of solutions, employee satisfaction, community involvement, and financial results.

• Organized business plan through coordination among marketing, imports, production, quality assurance/control and materials management departments.
• Developed new ideas for increasing sales by executing grass-root events to assist in beating up business.
• Successfully established and developed Business-to-business and business-to-consumer relations.
• Identified potential risks and reported extent of compliance with established policies, procedures. Revised reliability of accounting and operational applications to check relevance with business requirements and established policies.
• Cooperated with internal and external stakeholders to help new business development by market, price, or competition surveys, and develop targets, forecasts, and budgets.

• Established new business areas and channels while launching new products, fruit-based RTD drinks, powder drinks, natural drinking water, tomato ketchup, and chili garlic, natural fruit base jams, marmalades, pure honey and murabba jaat.
• Managed customer analytics and target segmentation, identified service delivery gaps, tracked all the sales contracts from initiation till the end date, and developed strategies to improve sales and customer loyalty.

• Efficiently oversaw sales and marketing activities, formulated strategic business plans, and assured profitability, revenue growth, maximum market penetration, brand awareness, sell-through, client satisfaction and headed various account, including ATL & BTL activities.

• Implemented marketing products to promote the business, presented high quality product within time and budget constraints, broadened the customer base, and adapted the products to meet clients’ needs.

Promoted sales for new and existing customers as well as brand development strategies while cooperating with marketing and product development.

• Designed and implemented the strategy that fulfill the objectives, maximizes revenues, profits and market share of the company while streamlining overall sales and business development.
• Successfully developed, interpreted, and implemented sales plan for each product to achieve sales objective.

• Maintained and expanded customer base by counseling sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities.

• Motivated staff to meet sales goals through succession plans on performance, on-going training, and skill assessment.

• Designed and implemented innovative marketing strategy to raise target-market product sales by 300%.

• Directed the formulation and execution of marketing campaign which amplified new-product revenue from 83M to 250M within ten months

• Exceeded business goal of 15% market share for one product, propelling overall market share beyond 35%.

• Successfully organized and achieved PKR 700 Million sales revenue budget.

• Designed, planned, and executed marketing initiatives as well as promotional schemes and campaigns to facilitate brand leveraging and increase market penetration.
• Driving business development initiatives to promote company’s products among all potential market segments.

• Formulated long term/ short term strategic plans, budgets to enhance sales, conducted negotiations and marketing operations thereby achieved increased sales growth across region.
• Kept open eye on market for competitor’s activities and prepared the counter strategies to meet the desired results.

• Successfully sustained and increased client base by designing and implementing strategic customer-retention projects.

• Planned and led execution of online advertising campaign that doubled monthly reven

• Proactively inspects sales activity and effort among sales associates managed, ensuring that the quality and quantity of sales effort meets company expectations.

• Dealing with corporate and industrial clients, airlines, catering business, hotels/restaurants business, defense establishments, Pakistan Railways, travel & tours, clubs, guest houses, foreign missions and UN establishments.

• Recognized sales objectives and expanded customer base by recommending district sales representatives, retaining excellent working relations with key customers, and pinpointing new customer opportunities.

• Contributed campaign theme idea that proved effective in delivering overall message.

• Formulated and completed action plans, executed productivity processes and attained sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews.

• Established business with key accounts in Karachi including Pakistan Navy, Pakistan Army, Pakistan Air Force, PIA, Pakistan Railways, Travel and Tours Industry, and several other MNC’s.
Key Accounts Manager:
Nestle Pakistan Limited, Islamabad, Pakistan
Sep 1998 - Dec 2000
• Worked to develop the out of home business in South (Karachi) and North Zone (Islamabad, Rawalpindi, AJK, Murree, Peshawar and Abbottabad Hazara belt) through extensive market surveys.

• Designed and implemented a company-wide process to identify sales impact and prioritize product launches, channel programs, training, and communication.

• Actively engaged in cross-division collaboration to formulate feasibility reports for distribution setups, training of company and distributor Sales team members, sales analysis and management of sales history, and regular feedback to brand management for new product development.

• Organized deals to achieve maximum profitability while keeping best level of customer satisfaction and experience. Produced business ethically while assuring execution of marketing activities in the assigned territory.

• Promptly determined daily issues of patrons and customers, while consulting with respective business managers.

• Established sales objectives and expanded customer base by recommending district sales representatives, retaining excellent working relations with key customers, and pinpointing new customer opportunities.