CEO  FinLab SolutionsPvt Ltd,  Pakistan\'s first women run Fintech, introducing innovative technologies in Banks and financial sector.
Partnered with the best International brands of Fintech solution providers such as Transtrack, Oberture. G +D and Kyriba.
Working closely with State Bank of Pakistan  to digitize Cash Supply Chain management and introduced world best practices in making of Multi Bank Cash Center. Introduced solutions to  local banks for digitizing their physical Cash Supply Chain management and Cash Centers. Finlab introduced softwares for forcasting of ATMs to the local banks. on a seperate note  initiated CCMC & LBS Consultancy Services by partnering  with UK based Edutech  Media Wide UK that specializes in digitizing content development and providing online training solutions.

As President rebranded the Chambers activities and worked towards making of Punjab’s first women incubator with the help of Government of Punjab.
Empowered the membership card by making discount partners in Retail and Services.
Initiated Chambers project of E-Commerce.
Conducted a Series of Webinars on topics of online trading, health and wellbeing, IPO, Cash vs Covid etc.

Heading the Cash management sales effort in Abu Dhabi region and responsible for aggressive growth of liabilities and Wholesale banking /Cash Management business.
Responsible for developing greater coordination and synergy between Cash Management, Implementation team and Client Services team for a more efficient sales.
Involved in planning and analyzing the business requirements of each customer group and executing an aggressive sales plan to target key customers (new and existing) and capitalize upon cross border opportunities.
Designated RMB Champion for the UAE Sales, driving the awareness programme to internal stake holders and promoting the Group’s initiative across customer base.

Initiated and developed HSBC’s Cash Management business with prospective customers, with focus on various PCM (Payments and Cash Management) products such as A/R, A/P, liquidity and channel management.
• Enhanced new PCM customer base in respective region and actively develop a healthy continuous source of new customers.
• Proactively worked with CMB (Commercial Banking) relationship managers to win new PCM deals
• Worked closely with PCM Product and Client Management team to provide excellent service to meet customer satisfaction.
• Supported the delivery of the PCM sales strategy and plans.
• Engaged sales leadership within the customer groups to drive PCM acquisition.
• Met aggressive sales objectives of the team through the development of a sales force and product enhancements needed to secure PCM mandates.
• Ensuring a smooth transition of cash management wins from Sales to Implementation
• Ensuring service quality and profitability meet customer and bank expectations and that accurate MIS reports are delivered in a timely manner.

Relationship Management in ensuring seamless delivery of the array of HSBC products mainly across Trade, Treasury, Private Equity and Cash Management.
• Conducted periodic credit reviews along with all relevant financial and non-financial analysis for existing and potential bank customers.
• Specialized in project financing as well as restructuring the sick assets on bank’s books.
• Developed and grew a portfolio of existing and new Corporate relationships.
• Prospected and developed new corporate relationships on funding requirements through conventional lending products and garnering of liabilities.
• Prospect and develop new deposit and operating account based relationships with Corporate Customers.
• Formulated and implemented competitive customer retention and utilization strategies to drive and develop the profitability of commercial banking business from both lending and deposit/operating account perspective.
• Cross-sell a wide range of banking products and services including Treasury, Payments and Cash Management, and Trade Services with support from product specialists.
• Prepare credit proposals within the set risk parameters and guidelines.
• Specialized in restructuring project financing and trading facilities.

Taught Business & Electronic Communication, Microeconomics, Organizational Behavior, Personnel Management, Marketing and numerous other business-related subjects to EMBA, MBA and BBA students.

In Trade Finance & Advances department I assisted in preparation and processing of Letters of Credit, organizing collection documents, dealt with correspondence and document checking. In advances, assisted in the analysis of balance sheets & cash flow statements for preparation of commercial loan proposals.