Managing team of 02 ASM’s & 26 TSO/BA\'s.
• Induction in LMT / Chain Pharma Channel with cost effective policy (direct/indirect distribution).
• Signing JB\'s / Contracts with Key Accounts.
• Maintaining Secondary Sales South Region KA.
• Channel target distribution as per business contribution from LMT, Chain Pharmacy.
• Key Account Management to ensure 5P’s.
• Ensure execution of Trade Marketing Activities.
• Closely monitoring tertiary sales.
• Ensure Customer Engagement Programs in KA.

Managing team of 02 TSM’s & 30 SO’s/BA\'s, educating them to execute business strategies in the market.
• Managing Primary & Secondary target achievement for South Region.
• Channel target distribution as per business contribution from LMT, GT & Whole sale.
• Taking corrective majors as per need to achieve business objective.
• Execution, planning, monitoring and evaluation of cycle plan.
• Monitoring & analysing Numeric & Weighted distribution targets assigned to team.
• To support marketing department for conducting Consumer contact activities.

Achievement
• Rebuild south zone team.
• HYD Zone business growth up to 523%.
• Shortlisting and product availability @ KHI, HYD & QTE – LMT’s.
• Suburban market development.
• Restoration of Dormant LMT’s & Key Account.
• Up to 70% business conversion from credit to Cash at GT.
• Financial Connectivity.

• Managing Key Accounts, Direct focus to improve visibility & availability.
• Managing Sales & Operations included Business Development, warehouse, Supply chain and direct distribution Operations in Karachi.
• Managing a large team of 02 Territory Managers, 01 BA Manager, 25+ people’s team, enabling them to execute business strategies in the marketplace.
• Managing Primary & Secondary Sales & target achievement of DHS brands for Karachi Region.
• Continuous monitoring of product productivity for assigned brand & reporting to Head of Sales.
• Monitoring & analyzing Numeric & Weighted distribution targets assigned to the region for assigned brand.
• Execution, planning, monitoring and evaluation of cycle plan, consumer engagement, visibility & marketing activities in the region coordination with marketing department.
• Responsible for region’s sales targets, forecasting in retail, whole sale, LMT’s, IMT’s, GT ratio.
• Monitor, guide, coach, advise and motivate performance of sales force & Merchandising team in their Key Result Areas and co-ordinate the individual functions to meet the overall regional and company aims.
• Evaluate market trends and gather competitive information, show trends that effect current and future growth of regional sales and profitability. Disseminate information to regional sales representatives, corporate marketing and sales operations.
• Accomplishes regional sales human resource goals by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions

Achievements:
• Appoint as ASM - Karachi
• 70% of Toiletries business driving growth of 38%
• Strengthened market leadership by growing market share by 19% in 2017
• Top-line 02 year average growth of 18% while rebuilding a sustainable system profitability
• 33% volume contribution

• Manage Key Accounts, Sales, Sales Staff, Promotional Activities and Distributions of Karachi.
• Retention of existing accounts and new developments,
• Key responsibilities include achieving sales targets of the region
• Leading, managing and motivating an aggressive team of Sales Officers & Promoters
• Managing Modern Trade Retail
• Provide leadership and coaching to regional team of field and distributors staff
• Managing regional discounts and trade offers
• Manage the Sales promoter and merchandiser activities.
• Manage different events like Masala TV, Dawn life Style and etc.
• Organizing and update existing marketing material (Presentation boards)
• Work with RSM to develop sales strategy, annual and quarterly plans, project-related sales schemes
• Responsible for Sales portfolio management including measuring Sales performance, preparing sales forecast and budgeting with RSM
• Performing market analysis and collecting other information as proper. Providing regular reports and/reviews to senior management on business development activities.

Achievements:
• Appoint as Institutional Sales Executive.
• 130% Sales growth rate.
• Developed new HoReCa’s, Key Accounts (LMT’s) & wholesale Channels.
• Re-opened dead Key Account & Institutions (IMT’s, CSD & USC)
• Successful working with non-traditional HoReCa & B2B Channels.
• Multilevel relationships to drive exclusivity for in IMT’s & HoReCa segment.

• Working in Close collaboration with manager and distributors.
• Developing and Conversion new Outlets
• Grooming Pre-Sellers & Delivery Boys to improve sales & delivery.
• Training of time management and market handling
• Collection of Outstanding amount from market & Verify the booking of Pre-Seller.
• Planning and dividing the monthly targets
• Merchandising the Chillers to increase sale and for FIFO
• Daily Market visit of different areas due to verification of Trade Promo, Monthly Sampling, Manual Sampling, Equipment & Bills.
• Performing market analysis and collecting other information about competitor activity
• Availability of Product, Share of Crown, Check Availability of Product & Share of Crown After 15 days
• Manage Marketing Store Inventory, Singe & Marketing Activity. Recovery of Outstanding Amount from Key Accounts.


Achievements:

• Appoint as Market Audit Officer.
• 138 % achievement of yearly sales targets.
• 140 % achievement of yearly expansion targets.
• Best Sales Growth Award / Certificate in the year 2011.
• 1st position in the Market Share Competition in the year 2012.
• 08 Cash awards in different competitions.
• Team & Area Managed: 50% of Central Karachi
• Awarded 4th Position in CCBPL Pakistan for year 2007.

• Manage Outstanding & cheque parties.
• Collecting Information From Sales staff at D.P.G.
• Monthly Visit with Sale truck to verify monthly Clearance Certificate.

Achievements.

• Classify dummy HTH Discounts (Hand to Hand)
• 25 % of Extra Discounts controlled up to 10%
• Designed monthly market clearance form
• Designed route mapping