Dynamic and results-driven Corporate Communications Specialist, Content Strategist, and Event Host with over 13 years of experience across media, publishing, Islamic finance, and corporate sectors. Known for crafting compelling narratives, driving brand engagement, and leading high-impact global events. A seasoned Content Editor with deep expertise in SEO, digital publishing, editorial direction, and inbound marketing. Proven success in managing high-profile publications, localizing brand tone, and executing content strategies that align with business goals. Adept at working cross-functionally with senior leadership, managing stakeholder relationships, and producing thought leadership content that elevates brand visibility. Passionate about excellence, detail-oriented, and experienced in shaping content that informs, engages, and inspires.
· Develop and implement comprehensive strategies for research initiatives and partnerships to align with organisational goals.
· Proficient in crafting compelling proposals to secure funding for partnerships.
· Conduct ongoing analysis of industry trends and emerging technologies to inform research priorities and potential partnership opportunities.
· Identify and pursue opportunities for strategic alliances, joint ventures, and academic collaborations to expand the organisation’s influence and reach.
· Represent the organisation at global conferences, forums, and industry events to enhance visibility and thought leadership.
· Negotiate and manage partnership agreements, ensuring alignment with business objectives and long-term sustainability.
· Skilled in transcribing audio to written text with attention to detail and adherence to formatting. Experienced with transcription software, ensuring confidentiality and data integrity.
· Collaborated with cross-functional teams in the development of mock-ups, email campaigns, and social media content, expanding marketing channels.
· Verify factual correctness of information, meticulously checking dates, statistics, and other details to uphold credibility.
· Assist in developing and updating editorial style guide, reflecting evolving standards and best practices.
· Improved overall document quality and effectiveness by identifying and correcting errors in grammar, punctuation, and syntax.
· Oversaw and analysed content and conceptualised design for magazines and supplements. Marketed events and training programmes through social media platforms to support growth.
· Review and edit content meticulously for grammar, punctuation, spelling, style, and readability, maintaining high standards of quality and accuracy.
· Coordinate seamlessly with design and content teams to ensure harmonious integration of visuals and text, and managed temporary editors for language-specific content (e.g., Urdu, Bahasa/Melayu & Arabic).
· Actively participate in content planning meetings, offering valuable insights and perspectives from an editorial standpoint.
Translating documents (personal & professional) from Urdu to English and vice versa
Checking documents for spellings, grammar and punctuation errors under tight deadlines
Creating high quality content for articles, as per requirements
Editing and/or Proofreading documents for errors and inconsistencies
Teaching Urdu to students with diverse learning needs
Giving remedial support to students struggling with academics
Developing Urdu content
Creating an interactive and individualized curriculum
Teaching English to Grade 3 and assisting Grade 1 homeroom teacher
Giving remedial support to students struggling with academics
Teaching Urdu and English in IB PYP (Early Years to Grade 5)
Developing Urdu content
Creating an interactive curriculum
Handling the library resources
Branding, Promotion, Content Writing
Researching for news, editing press releases, searching for sources, uploading news on a daily basis
Researching for stories, working on scripts, overlooking the budget and scheduling for the Re-enactment Crime Show in Programming Department.
In Programming Department for the Program “Tafteesh”
Researching for upcoming programs, lining up interviews, shoots for the documentaries, overlooking the script and the edit
Writing articles for International Clients using APA and Harvard Referencing style