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خلاصہ
- I am an entrepreneurially-minded business professional with significant experience leading and operating consumer product companies in competitive markets. An enthusiastic problem-solver collaborates closely with senior management to develop targeted business and marketing strategies that are budget-sensitive and customer-centric.
- Solid consumer, commercial and promotional planning experience in the Food Management domain. Employs an integrated marketing approach to traditional channel planning and Trade Marketing, and database-driven marketing.
- Extensive background in POS/in-store marketing, merchandising, and display innovations, with emphasis on trade insights, innovative consumer engagement, and brand activation at retail.
- Data-driven decision-making, collaborative customer partnering, and third-party relationships with expertise in category demand creation.
My key skills include Sale Operations, Key Account Management, Trade Marketing, Brand Management, Product Planning, Key Account Management, Budgeting & Forecasting, Cost Reduction, Channel Development, Internal Audit & Assurance and Team Leadership
My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such I would welcome a discussion regarding opportunities with your organization that fit my background.
پراجیکٹس
تجربہ
Associate Manager Trade Marketing
Deliver full analytical support to Modern Trader Marketing Manager in planning and leading marketing operations, also coordinate for developing the trade marketing plans and budget to achieve revenue target.
Render a keen eye for details to evaluate sales data and determine sales forecast, conduct marketing campaigns, and trade shows to promote brand awareness among consumers.
Recommend and guide creative and cost-effective promotional activities, design and develop marketing promotions, as well as define and delegate Monthly targets Chanel wise for IMT and LMT.
Initiate customer relations building programs and ensure optimum satisfaction; evaluate current marketing program and recommend improvements, also produce and deliver sales and marketing reports to leadership.
Keep abreast with the latest marketing trends and competitor activities, also build collaborative rapport with management for developing marketing programs and criteria to achieve sales goals.
Sales Operation Manager
Built synergies with IMT channels Regarding Payments, IMT promos, IMT Targets and Sales ordering, assigned Sales targets of IMT and LMT Channel Region wise and store wise and manage BA’s and Merchandizers.
Steered efforts in implementing SAP in Sales-Department, also supported sales team using different tools for process improvement, measurement, tracking, and analytics relevant to their functional areas.
Developed IMT Drive Promo’s in partnership with IMT and LMT channel, also liaised with Sales and marketing department to refine lead qualification process, analyzed campaign performance with reporting and dashboards.
Maintained check-ins with Sales Managers/Enterprise Sales Representatives and others contributing to opportunity development to determine sales opportunities against plans while identifying key problems for internal review.
Maintained and updated data to prepare sales reports for executive presentations and reporting also partnered with different departments to ensure that efforts to maintain customer satisfaction are consistent.
Monitored team productivity and address issues to ensure maximum efficiency and consistent service experiences.
Sales & Marketing Executive
Performed duties as a strategic overlay to organize sales visits and present products as well as initiated new business to achieve revenue growth and targets.
Ensured accuracy and completeness of records also reviewed sales performance and achieved annual sales targets.
Prepared work schedules and coordinated daily assignments of associates to meet the needs of the business.
