As PR & Communications Specialist, I am responsible for creating and implementing both internal and external PR & Corporate Communications strategy, that further our goals:
Promotion of Our Brand development of brand awareness and reputation; both online and offline.
Establishing productive relationships with key stakeholders, the public, media, online portals, etc.
Developing and implementing effective plans to engage target audience(s).
Coordinating promotional events. Responsibilities includes:
Collaborating with the management to develop and implement an effective communications strategy that promotes company goals including: message development, social media content creation and media outreach based on target audience(s).
Developing and disseminating public relations materials that increases our visibility among key stakeholders, and also communicates the organization\'s activities, products and/or services.
Building and maintaining effective relationships and database of key media houses, bloggers, major online portals, investors and customer audiences that will help advance our work.
Responding to media inquiries, arranging mid and C-Level interviews, and acting as a spokesperson for the company and the brand as well.
Ensuring digital marketing content aligns with our brand identity, message and real estate sector, and assisting with marketing campaigns as needed.
Seek opportunities to enhance the reputation of the company by coordinating promotional and publicity events for the public in real estate paradigm.
Collating analytics and metrics for all major online portals in real estate.
Work closely with leaders and executives to develop and strengthen employee engagement activities.

As Public Relations Strategist, I work with a team of creative, digital marketing specialists, content strategists and accounts team in devising PR strategies, campaigns, tactics and maintaining the brand.

Goals in this position include: developing an enviable corporate image by developing and executing effective communication and media relations programs and, events along with nurturing strong industry network, driving awareness and event attendees.

• Develop media relations’ strategy, seeking high-level placements in print, broadcast and online media to produce
effective campaigns.
• Direct social media team to engage audiences across traditional and new media.
• Leverage existing media relationships and cultivate new contacts within business and industry media.
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Planned product launches and strategic PR with local/foreign correspondents.
• Identify and build relationships with prominent influencers and thought leaders in our space. Ensure that these
relationships benefit both the client and individual.
• Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.
• Create content regularly to grow the company’s footprint or for the client (digital/social handles, press releases, and,
corporate announcements).

Responsible for professionally managing and monitoring the entire sales cycle of an indenting company; right from lead generation through to prospecting, arranging appointments, giving presentations, negotiating, closing and then retaining new accounts.

Business Development:

• Responsible for business generation with armed forces of Pakistan including Army, Navy and Air Force.
• Generated new business stream by having technical discussions and agreements with international OEMs working in defense sector.
• Product promotion of international business partner(s) by writing and sharing technical proposal to both the military and civil armed forces of Pakistan.
• Technical presentations to defense customers for new product launches and or induction for both the military and civil armed forces of Pakistan.
• Represented the company at various events including the trade shows, defense exhibitions (IDEAS 2016) and Board of Investment (BOI) seminars and networking events.
• Provided administrative and logistic support for participating in the test and trials of represented OEMs products for armed forces of Pakistan at various Cantonments/Bases, etc.
• Discussing and finalizing the contractual terms and conditions with customers at the time of signing an agreement for procurement.

PR and Communications:

• Provided strategic planning and refined the company for its public relations campaign for B2B clients, government officials, and new business opportunities.
• Worked with company CEO and a team of C-Level executives to forecast and track marketing and sales trends and analyze the ROI.
• Responsible for corporate communications, international media relations, event planning and execution such as press conferences, media interviews, and exhibitions.
• Provided design and editorial support to executives on presentations and communication materials geared toward clients, as well as toward internal audiences.

Freelance writer for various clients including blog writing for international travel and tourism, and, event management companies for different clients. Designing questionnaires for various surveys both for academia and industry. 

• Managed headhunting/recruitment for various international as well as domestic clients including British Council, Mobilink, Pepsi, Wateen Telecom, Cambridge Assessment, Nestle.
• Managed the interactions and communications with senior level officials such as Country Head Ericsson Pakistan, Head of Corporate Communications British High Commission Pakistan, GM Operations IBEX House, Director Ministry of Human Rights, Manager Social Media SAMAA TV, and Manager Administration Engro Foods etc.
• Prepared documentation and paperwork for all the client accounts assigned.

•Offline customer service.
•Managing offline PR and Promotions.
•Offline Sales/Marketing.

Evaluating and analyzing the various digital platforms using Alexa for digital presence and brand communications.

•Curating creative content for the company's online brand community and blog.
•Writing reviews for the company's new product; Frappuccino on the company's blog, forums, website and social media sites.
•Generating blog topics and wrote posts on various social media sites including Facebook and Twitter etc.
•Managed keywords inside the fresh content.
•Revisions of the final copy before uploading.
•Managing publishing and verifying content in accordance with consumers.
•Researched online for relevant materials.

Generated Leads (B2C)
Sales (B2B and B2C)
Customer Service (and feedbacks).
Marketing Communication (managing B2B and B2C communications) and PR for Oriflame Cosmetics.

Responsible for marketing and PR (business and commercial clients ; client acquisition).
Responsible for sales (sales rep ; telesales and leads plus conversion).
Key account officer.
Customer Services (customer retention).