As member of Logistive Online (PVT) founding team responsibilities include creating and maintaining Logistive\'s and Movonics websites in coordination with tech team.Integrating landing page optimizations using third party tools like Unbounce, to enhance click to lead ratio and other matrices.
Performed ongoing customer/ market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
Managing content generation and posts to companies’ social media pages, using third party content generation tools like Doodly.
Creating, managing and optimizing Facebook ad campaigns to generate leads using traffic, conversion and lead generation goals; boosted lead generation by 400% primarily through innovative PPC campaigns.
Developing CRM dashboards for transparent performance visualization.
Handling Social media touch-points such as Facebook page, Linkedin and Google business for enhanced digital footprint.

Managed SEM campaigns for phone, cable and internet service providers such as Comcast, Spectrum and a few others Fortune 500 companies in US.
Worked with a team of SEO, web development, graphic and content team leads on various clients goals.
Worked closely with marketing team to develop new social media strategy, replacing overt social pitches with focus on engagement and customer care.
Optimized PPC marketing strategy on hourly basis according to live call center performance.
Managed monthly ad spends of ~$50,000 for multiple ad platforms.
Developed reporting system to reflect marketing performance to top management.
Operated in a strict client\'s compliance terms and yet being successful.
Reported revenue of $1.5 million on ad spend of $0.8 million for calendar year 2018.
Achieved 600% YoY growth in ROAS for calendar year 2018.

Managed Company\'s Brands from Consumer healthcare division on their respective Digital Space
Executed Brand Awareness Campaigns across various Digital and social Platforms
Planned and Budgeted different Digital Marketing Initiatives for increased customer engagement
Developed Brand/Products websites through wix.com and analyze consumer behavior through Web Analytics
Worked in liason with Brand Managers to execute and roll out brand activation plans
Compiled, reviewed and analyzed various marketing reports to gauge the brands footprint and market performance
Initiated several Viral campaigns on Social Media to stir the Brands Buzz factor.

• Developed and implemented framework of an automated tool that integrated with internal category, suppliers for the negotiations, as well as external market data.
• Standardized reporting frameworks to support all stakeholders of Offer Management Division.
• Key stakeholder for the Total Profitability Tool and ensure that the tool is being properly used in negotiation with suppliers.
• Managing the Nielsen relationship by integrating market information and reports into the daily function of category managers.
• Played Key role in standardizing the data which contributed in creating a culture of data use for decision making.
• Developed and improved the framework of reporting tools that allow allow quick and easy access of data for category management and negotiation.
• Consolidated market data and made it applicable for comparison with internal data (using the category, supplier and assortment reports).
• Developed various inhouse reporting and analyses tools to keep check on malpractices.

• Managing multi-million dollars Ad Spend on Google Adwords, Bing Ads, Directories & other advertising platforms.
• Tracking ROI on hourly and daily basis through detailed reporting of the performance of Ads on not just campaign level but single keyword level.
• Setting up and managing Mobile, Desktop and Tablets, Geographic, Zip Code and Language targeted Ad campaigns running at selected times of the day.
• Managing Text, Image and Video Ad campaigns on Google Display Network and Bing’s Content Network.
• Checking Ad spend, clicks, search terms of multiple Adwords campaign using in house tool DGS Mart.
• Incorporating web analytics data into Marketing Strategy Planning using web analytics platforms such as Google Analytics.
• Monitoring Contact Centers’ performance and collaborating with Contact Center Management to develop strategies for maximizing profitability/call.
• Running multi-variant testing for website buy-flows which involved working with engineers in building it, and further testing it using SiteSpect (Testing tool) to choose the winner.
• Managed Adwords’ accounts under strict compliance by the client and still managing record increase in revenues.

• Carrying out ‘deep-dive’ analysis for large pool of data and coming up with executable recommendations supported with data.
• Monitoring performance for DGS Edu websites and troubleshooting with engineering team for resolving real time issues.
• Responsible for Data Integrity, which includes managing Database records along with setting up new Universities using SQL.
• Reviewing the leads quality statuses and proactively preparing to minimize the disqualifications of leads.
• Purposefully built lead-mix for client (universities) around their budget to maximize conversions and ROI.
• Assisted the optimization team in delivering monthly leads demanded by affiliated universities for specific programs within the given time frame.

Worked as a Telesales Representative and was a top performer with 27 sales closing in a month

Worked as a TelesalesRepresentative agent for 3 months and made an average of 500 calls daily