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خلاصہ
IT professional with 8+ years experience to excel in the domain of SEO, SEM, SMM, SMO, ASO with learning attitude. I have a passion for optimizing websites to achieve goals and a talent for improving organic SE rankings with my creative approach and thorough research and analysis. I am well versed with all modern tactics of SEO, SMM and Lead Generation Via Facebook. Keen to learn more about PPC and looking forward to specialize in the same field.
Have full knowledge of:
SEO | SMM | SMO | ASO
On Page Optimization which includes:
1. Meta Tags Optimization
2. Page Headings
3. Page Content Optimization
4. Image Optimization
5. Hyperlink Optimization
6. New Service Page Creation
7. XML Sitemap Creation & Submission
8. Robots File Creation/Optimization
9. Landing Page Optimization
10. Project Analysis & Recommendation
11. Page & website Redirection
12. Rich Snippets and Structured Data
13. Google Webmaster Account Maintenance & Data Reporting
14. Google Analytic Account Maintenance & Data Reporting
15. Blog Maintenance
16. Project Reporting
17. Social Profile Maintenance
Offpage Optimization Techniques which includes:
1. Blog Creation & Posting
2. Business Profile Listing
3. Video Submission
4. Press Release Promotion
5. Article Promotion
6. Blog Commenting
7. Forum Postings
8. Link Building
Social Media Marketing:
1. Create/update and design Fanpage and twitter profile for great user experience.
2. Work on various social networks like LinkedIn, YouTube, flickr etc.
3. Create Facebook business “Fan†page, along with programming tabs and integration.
4. For creating awareness and generate sale perform viral marketing on facebook, twitter, flicker and other social networks.
SEO, Search Engine Optmization, SEM, Search Engine Marketing, Internet Marketing, Online Marketing, Social Media Marketing, SMM
تجربہ
Digital Marketing Expert
My key responsibility is to manage & plan SEO, SEM, SMO SMM and content strategy, so as to enhance the brand value and visibility of client’s products or services across online media. The detailed job responsibilities include:
1. Strategize, plan, analyze, track and drive the entire marketing process for client products or services.
2. Lead and mentor the marketing team to make sure the organization\'s & client’s goals are met.
3. Creating complete SEO roadmap with keywords for search engine rankings improvement using On Page and planning Off-Page factors.
4. Collaborate with social media, content, branding & technical teams to develop a better social & branding strategy that supports the SEO objectives.
5. Suggesting better page layouts, content structure, and creative’s for improving the user engagement.
6. Constantly analyze & monitor web/app performance, architecture & technical issues for future improvements.
7. Managing monthly performance reports on site stats, ranking reports, conversions, backlink status, etc.
8. Involved in creating Proposals (SOW) and Estimations for Clients.
9. Co-ordinating with development and design team to meet the deadlines and deliver on time.
10. Taking care of all activity like SEO, SEM SMO, SMM, ASO.
11. Focus on client\'s project to fulfill their requirements.
SEO Expert
SEO:
On Page Role:
On-Page Optimization | Content Optimization & Addition | Keyword Research and Selection | Competitors Analysis | Baseline Keyword Ranking Report | Google Analytics Check | Google Webmaster Tool Check | Bing Webmaster Tool Check | Broken Link Check & 301 Redirect | Page Title Optimization | URL Optimization | Image Optimization | Internal & External Link Optimization | Meta Description | Header Tag Optimization | | Page Speed Check |Authorship
Off Page Role:
Anchor Text Optimization | Exact Match |Phrase Match | Long-tail Keywords | Brand Name |URL
With WWW | Without WWW |Some Inner Page URL | Related Keywords | Major Directory Links | Major Blog Links | Major Social Profile Links | Major Social Bookmark Links | Blog Creation | Press Release | Social News Sharing | Guest Blogging | Article Directory (They don’t pass much value but still worth submitting) | RSS Feed Submission | Blog Directory |
Technical SEO:
Site speed | Mobile-friendliness | Indexing | Crawlability | Site architecture | Structured data
Social Media Marketing
Research Competition| Work on Content Strategy | Visual Content Creation | Content Engagement | Audience engagement | Identify the Right Audience and Retarget the Audience| Advertising (Facebook, Instagram, Pinterest) | Manage Analytics | Facebook Lead Generation| Conversion | Manage Budget and Resources | Customer Services | Collaborations (Instagram) | A/B Split Testing | Manage Facebook Ad Managers | Create Story Ads | Increase Followers on Instagram
Social Media Optimization:
Set Facebook Pixel | ReTargeting Audience |Facebook Fan Page Setup | Twitter Page Setup | Google + Setup | Social Share Synchronization | Google + Authorship Markup | Google + Circle Groups | Adwords Integration | Social Plugins | Author Badges | Unique Facebook Posts | Unique Twitter Tweets | Facebook Relevant Shares | Google+ Relevant Shares | Linkedin + Relevant Shares
SEO