خلاصہ

I am a self-driven, focused detail-oriented professional having 17 years of experience in B2B / B2C sales marketing, sales marketing strategy, market competitive analysis, business development, market intelligence, market segmentation and creative problem solving
Active team player, capable of exhibiting eminent multitasking abilities Proficient in channel strategy sales planning to map potential customers accelerate business growth and highly skilled in business administration.
Performance-oriented sales professional with potential to propel an organization to top tier of its industry possesses strong professional background in data analysis, needs assessment channel management
Level-headed professional with skills in streamlining processes extensive knowledge on consumer behavior demonstrated ability in resource portfolio management/p

پراجیکٹس

Broadcast Media Campaign
Free Battery Check, Petrol Pump Activity
Pakistan Accumulators Model Shops

تجربہ

کمپنی کا لوگو
General Manager Sales & Marketing Operations
ZRK Group (Pvt.) Limited, Islamabad, Pakistan
جون ۲۰۱۸ - مئی ۲۰۱۹ | Islamabad, Pakistan

Utilizing my key skills in sales and marketing, defined & implemented new strategies, policies and procedures related to sales and marketing operations
 Scrutinize market trends and direct company’s operations
 Managed stocks according to market demand and ensure uninterrupted supply
 Lead brand team and developed strategies to be combative in the market
 Collaborated with product department team for new product development ideas, and recommended product improvements, as a result, ZRK introduced its Value Added UV and Laminated MDF sheets
 Planned and executed ZRK’s participation in DUBAI Wood Show 2019, BUILD ASIA Expo Karachi 2018 and IAPEX Islamabad 2019, the activity was a part of international Sales & business development strategy
 Planned and accomplished the first ever Top Architects visit to ZRK’s manufacturing facility at Mardan, top 60 Architects from IAP Islamabad chapter participated, the activity was a part of B2B sales & business development strategy
 Actively managed trade network and developed trade & end user marketing strategies (Push & Pull).
 Planned sales & marketing budget

کمپنی کا لوگو
Senior Manager Sales & Marketing
Pakistan Accumulators (Pvt.) Limited - Volta/Osaka Battery, Islamabad, Pakistan
مئی ۲۰۱۰ - مئی ۲۰۱۸ | Islamabad, Pakistan

Planned and put into action a marketing budget of 500 million on annual basis in timely manner.
 Developed sales & marketing strategies, activities & promotions for trade network & end users engagement.
 Strategically launched both batteries brands with the major focus on positioning and perception of brands
 Developed and executed successfully a sales plan for maintenance free batteries (MFB)
 Developed product & design improvement strategy, and introduced improved packaging and design for the complete range in both brands
 Managed 360 degree marketing activities nationwide.  Conducted market research to upsurge market share and company’s profit
 Developed PR campaigns and on ground activations for customer engagement
 Planned and successfully executed trade marketing strategy to engage trade network and key stakeholders.

کمپنی کا لوگو
Marketing Services Manager
Pepsi Cola International, Islamabad, -Haidri Beverages (Pvt.) Limited
مارچ ۲۰۰۷ - مئی ۲۰۱۰ | Islamabad, Pakistan

Managed key accounts sales of PIA, KFC and METRO Cash & Carry.
 Established action plans for go to market launches
 Developed sales & marketing collateral materials
 Developed outdoor advertising campaigns and activations for product experience
 Managed product availability and brand display
 Liaised with product development team in identifying opportunities and planning for product line growth to increase productivity range, market share and profitability.
 Managed successfully the Pepsi Fountain Fresh sales
 Conducted Local market researches to gauge competitor’s market share, market gaps and niche market identification

کمپنی کا لوگو
Sales & Business Development Manager North
3M Pakistan (Pvt.) Limited, Islamabad, Pakistan
جنوری ۲۰۰۲ - جنوری ۲۰۰۷ | Islamabad, Pakistan

Performed sale forecasting and P&L planning on annual basis for north region
 Resolved issues and successfully managed networking with key accounts
 Developed Distributor network in North region
 Ensured product availability through regular stock taking at distribution warehouses.
 Conducted seminars, workshops and technical product presentations to educate the customers and execution partners about the 3M Scotchprint Graphics
 Successfully carried out hardware sales (Vutek large format outdoor printers) to execution partners (Converters)
 Generated & managed new key and corporate accounts. Skillfully handled primary key accounts including Mobilink, Ufone, Pepsi, PSO, Attock Oil, PTCL, PTC & Askari Bank

تعلیم

Preston University
ماسٹرز, , MBA‎
Marketing
CGPA 2.9/5
2002
National University of Computer and Emerging Sciences
بیچلرز, بی سی ایس / بی ایس, Bachelors of Computer Science‎
Sotware Development
درجہ B
1994

پیشہ ورانہ مہارتیں

5+ سال B2C Marketing
5+ سال competitor's analysis
5+ سال Facebook Advertising
5+ سال Sales
5+ سال Target Marketing
ایک سال سے کم360 Campaigns
5+ سال Analytic Problem Solving
5+ سال Analytic Reporting
3 سال Behavior Analysis
5+ سال Brand Development
5+ سال Brand Management
5+ سال Business Development Process
5+ سال Business Strategy
5+ سال Communication
5+ سال Competitor Analysis
4 سال Content Creation
5+ سال Data Driven Marketing
5+ سال Decision Making
5+ سال Digital advertising
5+ سال Digital Marketing
5+ سال Generating leads
5+ سال Graphic Designing
5+ سال Interpersonal Skills
ایک سال سے کمLeadership
5+ سال Managing Midsize Teams - 5 to 20 People
5+ سال Market Analysis
5+ سال Market information
5+ سال Marketing Communications
5+ سال Microsoft Office
5+ سال normative skills
3 سال Pay Per Click (PPC)
1 yearReal Estate Marketing
5+ سال Relevant working experiences for at least 3 years
5+ سال Sales
5+ سال Sales Engagement
5+ سال Sales of Auto-parts and Lubricants
5+ سال Sales Skill
ایک سال سے کمSocial Media Advertising
5+ سال Social Media Marketing
5+ سال Spare parts
3 سال Stress Handling
5+ سال Strong Creative outlook
5+ سال Team Mgmt
5+ سال Telerradiology
4 سال مبيعات القناة

زبانیں

متوسط پنجابی
ماہر اردو
متوسط انگریزی

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