I am a self-driven, focused detail-oriented professional having 17 years of experience in B2B / B2C sales marketing, sales marketing strategy, market competitive analysis, business development, market intelligence, market segmentation and creative problem solving
Active team player, capable of exhibiting eminent multitasking abilities Proficient in channel strategy sales planning to map potential customers accelerate business growth and highly skilled in business administration.
Performance-oriented sales professional with potential to propel an organization to top tier of its industry possesses strong professional background in data analysis, needs assessment channel management
Level-headed professional with skills in streamlining processes extensive knowledge on consumer behavior demonstrated ability in resource portfolio management/p
Utilizing my key skills in sales and marketing, defined & implemented new strategies, policies and procedures related to sales and marketing operations
Scrutinize market trends and direct company’s operations
Managed stocks according to market demand and ensure uninterrupted supply
Lead brand team and developed strategies to be combative in the market
Collaborated with product department team for new product development ideas, and recommended product improvements, as a result, ZRK introduced its Value Added UV and Laminated MDF sheets
Planned and executed ZRK’s participation in DUBAI Wood Show 2019, BUILD ASIA Expo Karachi 2018 and IAPEX Islamabad 2019, the activity was a part of international Sales & business development strategy
Planned and accomplished the first ever Top Architects visit to ZRK’s manufacturing facility at Mardan, top 60 Architects from IAP Islamabad chapter participated, the activity was a part of B2B sales & business development strategy
Actively managed trade network and developed trade & end user marketing strategies (Push & Pull).
Planned sales & marketing budget
Planned and put into action a marketing budget of 500 million on annual basis in timely manner.
Developed sales & marketing strategies, activities & promotions for trade network & end users engagement.
Strategically launched both batteries brands with the major focus on positioning and perception of brands
Developed and executed successfully a sales plan for maintenance free batteries (MFB)
Developed product & design improvement strategy, and introduced improved packaging and design for the complete range in both brands
Managed 360 degree marketing activities nationwide. Conducted market research to upsurge market share and company’s profit
Developed PR campaigns and on ground activations for customer engagement
Planned and successfully executed trade marketing strategy to engage trade network and key stakeholders.
Managed key accounts sales of PIA, KFC and METRO Cash & Carry.
Established action plans for go to market launches
Developed sales & marketing collateral materials
Developed outdoor advertising campaigns and activations for product experience
Managed product availability and brand display
Liaised with product development team in identifying opportunities and planning for product line growth to increase productivity range, market share and profitability.
Managed successfully the Pepsi Fountain Fresh sales
Conducted Local market researches to gauge competitor’s market share, market gaps and niche market identification
Performed sale forecasting and P&L planning on annual basis for north region
Resolved issues and successfully managed networking with key accounts
Developed Distributor network in North region
Ensured product availability through regular stock taking at distribution warehouses.
Conducted seminars, workshops and technical product presentations to educate the customers and execution partners about the 3M Scotchprint Graphics
Successfully carried out hardware sales (Vutek large format outdoor printers) to execution partners (Converters)
Generated & managed new key and corporate accounts. Skillfully handled primary key accounts including Mobilink, Ufone, Pepsi, PSO, Attock Oil, PTCL, PTC & Askari Bank