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خلاصہ
With over 7 years of experience in various industries, including Tech, Education, and Healthcare, I have gained expertise in marketing, both digital and conventional, and have successfully executed integrated campaigns across multiple channels.
Throughout my career, I have demonstrated a strong ability to adapt to new industries and create effective marketing solutions that resonate with target audiences while optimising the Return on Ad Spend and ROI. I have experience leading and managing cross-functional teams, ensuring all stakeholders are aligned and working towards the same goals. My collaborative approach, combined with my communication and leadership skills, has resulted in successful campaigns and high levels of client satisfaction.
In my current role as a Deputy Director - Marketing at Fatima Memorial System, I have led the development and execution of marketing campaigns including the yearly Zakat Campaign which is already generating considerable ROI. I have also implemented new marketing initiatives and strategies that have contributed towards the whole system and will yield results in the longer run.
پراجیکٹس
تجربہ
Deputy Director - Marketing
Develop and deliver marketing and resource mobilization strategies for all entities
Develop and implement policies and plans, strategic priorities, and operating procedures
Collaborate with internal and external partners
Oversee content and development for a variety of marketing and communications products
Coordinate with departments and stakeholders to ensure that facilities/services across all brands
Develop innovative and integrated Hospital strategies and tactics to communicate brand messages
Plan, execute, and track various Donation Drives
Managing Marketing Budgets and Reporting
Manage the Medical/Legal/Regulatory review of promotional materials and programs and ensures all activity is being conducted in full compliance with policies applicable to each entity
Analyze and report on key metrics for overall marketing programs as well as for targeted campaigns for each entity
Work as a key member of the Strategic Communications Team, as well as the Operational Communications Team consisting of marketing unit heads of other NUR-FMS entities
Marketing Lead
Planning and development of visual and written communication for marketing, business development, internal and other external mediums
Establish positioning for each speciality/service/product
Directing, developing, and managing in-house as well as external teams/agencies
Identifying marketing opportunities
Developing annual, biannual, and quarterly marketing plans.
Designing, executing, and managing integrated marketing campaigns
Content planning and development
Develop and manage partnerships and sponsorships to meet strategic objectives
Planning and managing conferences and events
Leading the communication on various fronts; Group Office, Vendors, Agencies, CEO Office
Oversee and drive the business development activities
Monitoring business analytics
Reporting and analysis
Website development and/or management
Overseeing, managing, and setting budgets for the department
Senior Officer - Digital
Developing, implementing and managing digital campaigns
Develop and monitor campaign budgets
Content planning and management
Managing and leading agencies and in-house teams
Lead targets identification and analysis
KPIs and ROI analysis and reporting
Brand awareness and Design
Collaborate with internal teams to create websites, content, and artwork.
Vendor management
Brand Custodianship (Gymboree)
Digital Marketing Specialist
Social Media Management:
Planning and strategy
Social Media Management
Content Management
KPIs and ROI analysis and reporting
Brand awareness and Design
Digital Marketing and SEO:
Content Management
Outreach
Inbound traffic generation
Keyword research and planning
Reporting
Outreach Expert
Blogger outreach
Link building
Reporting
SEO activities
Social Media Specialist and Photographer
Social media management:
Paid Campaigns
Account Management
Calendar Planning
Research on trends and audiences
Objectives and ROI reports
Content management
SEO
Photography:
Product
Fashion
Furniture
Digital Marketing Executive
SEO and Social Media
Business Development And Marketing
E-marketing, Email campaigns, and telemarketing.
Marketing and Operations
I have been involved in my family business of construction of houses.
